Elizabeth Bond Email and Phone Number

I'm a marketing executive with over 18 years of experience at Under Armour. I've increased revenue and raised brand visibility across the Americas. My vision is strategic and data-driven. It lets me turn consumer insights and business trends into innovative marketing strategies.In my current role, I'm the Senior Marketing Director for Americas Brand Planning & Wholesale. I led a marketing reorganization that improved regional and account planning efficiency and unified goals. It amplified key campaigns like "Back to School," with nimble budgets, affecting a multi-million dollar marketing strategy.I've had repeatable success in managing high-impact marketing campaigns. I led a team in creative development and integrated planning for Dick’s Sporting Goods, Foot Locker and JD Sports campaigns. This led to a 35% rise in social media views and a 50% boost in TikTok engagement. Over the past three years, my strategic oversight delivered a 20% increase in marketing revenue and a 15% increase in return on ad spend (ROAS).Before, I was the Senior Marketing Director for Americas Category & Wholesale. I led full-spectrum marketing campaigns across key sales channels. My efforts resulted in a 25% improvement in marketing efficiency and 30% boost in brand favorability.I've led teams to surpass goals and meet organizational objectives throughout my career. I can manage big budgets and deliver clear results. I excel at optimizing investments in high-performing channels, as demonstrated by managing a $60M budget and a team of 20, which increased marketing-attributed sales by 20%.I have a BS in Journalism with a Minor in Italian from Boston University. I have also earned certifications in Marketing Analytics from Northwestern University, Digital Marketing from Cornell University and Exec MBA Coursework from University of Maryland. My continuous pursuit of knowledge and innovation ensures I stay at the forefront of marketing strategies and trends.As a leader, I set high expectations for myself and my team and inspire performance through empathetic leadership. I make data-centric decisions that drive creative marketing output. I invest in others' growth with mentorship and provide local leadership to build community. I help women navigate corporate culture with authenticity and impact.Let’s connect to discuss how my experience and vision can help your organization. The value I offer and the ideas I bring will help you achieve big growth and stronger brand loyalty. You can connect with me here on LinkedIn or external to this platform at lizbond825@gmail.com.