Elizabeth Brubaker Email and Phone Number

Taking advantage of a solid 5-year financial history and stable customer base, I sold the company to Connemara Converting, Inc in April 2019. The sale has made the RichWrap product line more profitable due to the expanded converting, warehousing and transportation capabilities of Connemara's resources.I have retained the role of President of the RichWrap division of Connemara Converting, Inc.

I purchased the company in 2011 and retained my role as President with the determination to continue to lead the company back to stability and strong profits.I faced an environment where RichWrap's products were the first to be cut from budgets and the last to be added. Assuming sales would be stagnant for a few years, I took a more defensive approach and cut expenses, streamlined processes, made some advantageous product changes and worked with vendors on negotiating mutually favorable terms.Another challenge was the continual consolidation of companies within industries that dominated our customer base thus the sharp reduction in accounts. I quickly realized I needed to focus on growing a new customer base as well as increase our online presence.Outcomes:Reduction of COGS by 13% from 2010 to 2018.Operational Expenses were lowered to be more in line with current sales numbers.Shipping errors were near zero or zero each year.Sales remained stable.EBITDA went from 2% to 13%, 2010 to 2018.Creation of an interactive website that gives a positive and informative experience to the user through the use of video and visual content to promote the RichWrap Gift Wrap Ensemble product line.Capitalizing on the excitement of the end user for the product, we implemented ways of driving potential customers to the website resulting in the growth of a new customer base that has proven to be profitable, growing and stable.

President of OperationsPromoted to President of Operations in 2009 with the challenging job of guiding the company through the recession that resulted in the closing of many businesses and threatened so many more. Focused on working through inventory issues and the reevaluation of the product line to eliminate underperforming products and components, I created and executed a short term strategic plan to navigate through the economic uncertainties.Key ideas:Short Term: Simply survival. Keeping the core values the company had been founded on in 1970: Quality product, fair price and excellent customer service. Prior to 2009, much of the product was made in the summer and inventory could be stocked based on the orders from previous seasons. The company enjoyed a 90% repeat rate and customers almost always ordered the same box.Due to the uncertainty the crisis created, a more conservative approach to inventory and sales projections was implemented and assembly was delayed until later in the year when ordering expectations could be more accurate. By doing that, production was more efficient and cost effective.As suspected, the company lost 40% of sales that year but the financial loss was mitigated by the careful planning and well executed strategic plan put in place early in the year, thus paving the way to start the process of rebuilding resulting the company returning to profitability the next year.

I began my professional journey with RichWrap in 2004 with the goal of finding inefficiencies within the shipping process and exploring and developing ways to reduce costs associated with shipping.Due to the nature of the product, RichWrap has a very tight shipping window during its busy season. 80% of the products produced ship within a 13 day shipping timeframe which required the implementation of procedures to streamline the shipping process to become more efficient and cost effective.

Promoted to Financial Consultant of the Institutional Fixed Income Department.Excelled in identifying underperforming accounts and developing them into highly profitable clients.Earned the distinguished "Director Counsel" award which represents the top Advisors.

Specialized in Municipal Bond sales and trade transactions for middle market accounts such as bank trust departments, insurance companies, mutual funds and bank portfolios.Accepted into and completed the training program to become a Financial Advisor within Citigroup.