Elizabeth Brunner Email & Phone Number

Wauwatosa, Wisconsin, United States

Brookfield, Wi

Responsible for maintaining NFDA website and three subdomains, a consumer website, Remembering A Life, along with NFDA’s year-round association app and event mobile apps. Leads both strategic and day-to-day tactical efforts to meet overall marketing, communication and association goals. Advises and leads the organization with guidelines for best practices, identifies emerging opportunities and notifies leadership of threats impacting online user experience.- Managed and executed from start to finish: Main NFDA website brand refresh in 2020, a convention subdomain redesign in 2022, and the redesign and re-platforming of the consumer website, Remembering A Life, from DNN (Dot Net Nuke) to Shopify in 2022.- Effectively manages vendor relationships, translating strategy into digital operations, driving development in pursuit of online goals.- Researches and defines opportunities to enhance or replace current digital platforms or vendors to increase non-dues revenue, streamline processes, and increase efficiencies by evaluating and implementing new technologies.- Oversees outsourced vendors and partnerships tasked with development, maintenance, and administration of digital channels to ensure performance goals and agreements are met.

Greater Milwaukee Area

A certified HubSpot Inbound Marketing expert with 6 years of Marketing and Public Relations experience for international B2B and B2C brands. Leadership experience through management of a content development team and employee advocacy experience through Corporate Committee Chair role. An active listener with a passion for customer service and understanding the voice of the consumer who builds effective relationships through engagement, integrity, and adapting quickly to change.

Germantown, Wi

Reported to the Marketing Manager for international and domestic B2B and B2C brands. Full responsibility for content marketing strategy, including social media messaging and advertising, blog content, and email marketing — with 12 independent contractors as direct reports. - Planned and oversaw the execution of content marketing assets by independent contractors to be used for social media engagement, advertising, and email marketing. - Targeted specific geographical locations through online and social media advertising such as Pinterest and Facebook to increase brand awareness and product availability. - Partnered with publications to close gaps in print advertising, email marketing strategies, and earned additional engagement through additional editorial placement in print and online. - Analyzed B2C email marketing campaigns for user-engagement and optimization, averaging open and click-thru rates above industry standards, while maintaining database integrity. - Executed domestic and international website improvements, including SEO/SEM optimization and HTML changes, and oversaw the rebranding and integration of B2B and B2C blogs into HubSpot Marketing Automation platform for inbound marketing optimization. - Advocated for employee wellness as Chairman of the Corporate Wellness Committee.

Germantown, Wisconsin

Managed trade show schedule, inventory, personnel training, social media advertising and branding alongside Marketing Manager. Full responsibility to establish and maintain Social Media accounts for international B2B and B2C brands including messaging and voice. - Identified Pinterest as a key social media platform for increasing brand awareness. By pushing strategic content on the platform, Pinterest followers grew by over 100% two years in a row, resulting in consistent growth in website traffic. - Created and executed social media strategy for increasing brand awareness, followers and engagement on Twitter, Pinterest, Facebook, Instagram, and blogs. - Collaborated with industrial account managers and engineers to create case studies to support sales personnel, distributors, and social media initiatives, as well as editorial pitches, garnering additional brand awareness in industry related publications.

West Allis, Wi

Reported to the Director of Public Relations. - Drafted and proofread industry and association news releases. - Provided benchmarks and analyzed results from media coverage, producing detailed weekly, quarterly and ad hoc public relation activity reports using Meltwater and Cision platforms. - Built relationships with editors and influencers, garnering additional online and print placement of news releases. - Provided administrative and public relations support for special programs such as the AEM Hall of Fame and the AEM Construction Challenge by overseeing entries and acting as a liaison between the association and outside partners. - Maintained an active and engaging presence on LinkedIn, Facebook and Twitter to promote Association webinars, public policy campaigns, announce special awards, and share industry news in order to support the Association’s growing online presence.

Milwaukee, Wi

Reported to the Business Manager and the Director of Research at the College of Nursing. - Proofread grant proposals, research tools, and correspondence; addressed formatting issues within large documents to ensure grant format compliance. Continued Faculty Support Role. - Coordinated Conference Room Reservations throughout the College - Engaged with high school students by providing support and staffing at annual Nursing Camp.

Milwaukee, Wi

Reported to the Business Manager. Fulfilled the duties and responsibilities of this position while maintaining the role of Research and College Assistant during an employee’s sabbatical. - Supported 30+ faculty members with Word formatting issues for tests and other documents. - Co-supervised a small staff of student workers.

Milwaukee, Wi

Reported to the Graduate Dean. Filled this position while maintaining the role of Research and College Assistant during a fellow employee’s maternity leave. - Reformatted and re-wrote copy for graduate program brochures using Publisher. - Updated and maintained student records with confidential information. - Utilized PeopleSoft and Microsoft Access Database to compile reports, lists, and data entry.

Milwaukee, Wi

Reported to the Business Manager and the Director of Research at the College of Nursing. - Provided administrative support to the Director of Research and Research Assistants. - Acted as the initial and primary contact for the College of Nursing, fielding general inquiries, phone calls, and directing students and guests to appropriate rooms.

Grafton, Wi

Provided customer service for electronics department and One-Hour Photo

Milwaukee, Wi

Developed and placed advertisements for local businesses in the student paper.