Elizabeth Cameron Email & Phone Number

Wagga Wagga, Nsw, Au

Roseville, New South Wales, Au

• Developed and executed go-to-market strategies, leading to growth in Australia and launching the business in the US.• Oversaw the planning and execution of multi-channel marketing campaigns, including digital marketing, content marketing, social media, email marketing, events, and partnerships.• Led a team of marketing professionals, fostering a culture of product led growth • Collaborated closely with sales, service, product, and R&D teams to • Drove collaborative efforts with sales, service, product, and R&D teams to steer product development initiatives, ensuring alignment with market demands and facilitating successful product launches• Negotiated sponsorship and event partnerships, leading to award winning activations

Roseville, New South Wales, Au

Farmbot is an Australian Agtech business developing world-leading technology to assist with remote water monitoring. Reporting to the Managing Director. • Manage marketing activities and budget for digital channels, retail outlets, branding, PR and events. • Identify audiences and create customer segments to drive leads • Create communication programs for each step of the customer journey • Develop and maintain a rolling communication calendar identifying and utilising PR opportunities and social media engagement

The Yanko is a Merino Stud located in the Riverina. I manage the brand presence which includes developing and updating the website, social media channels, print and digital advertising and producing collateral to be used at sales and shows.

London, Gb

PEI Media is the leading global financial media group covering alternative asset classes with a portfolio of digital information products and conferences. Reporting to the Head of Marketing based in the USA. • Developed and executed the annual marketing strategy for responsible titles including; Infrastructure Investor, Real Estate Capital, Secondaries Investor and Agri Investor. • Collaborated with the head of global sales and sales executives to identify product enhancements to support client relationships. • Created customer segments to tailor specific product propositions and deliver campaigns to customers with the highest propensity to convert to paying subscribers. • Actively used marketing automation systems to design and execute marketing campaigns. • Owned the social media strategy, content creation and implementation. Results proven with LinkedIn accounts growing by over 300% in a month duration. • Kept abreast of financial markets, industry trends and key influencers to identify impacts on current customers and opportunities for new customers. • Reported campaign status, key KPIs and ROI on spend and channel on a weekly basis.

Gb

IBC365 is an online platform providing business knowledge for the global media, entertainment & technology industry. Reporting to the Head of Marketing. • Deliver global acquisition campaigns to drive user engagement, revenue growth, whitepaper/webinar downloads and social engagement. Marketing channels include email, push, pop-ups, retargeting and social. • Develop copy and creative for email campaigns targeting new, existing and lapsed users. Continuously A/B test marketing channels, campaign mechanics and methodologies.• Own the design, delivery and analytical tools to improve insights on customer retention to drive higher return on acquisition and retention campaigns• Develop copy and creative for email campaigns targeting new, existing and lapsed users. Continuously A/B test marketing channels, campaign mechanics and methodologies.• Develop UX to create a constantly improving customer experience.

Sydney, Nsw, Au

News Corp Rural (part of News Corp Australia) is Australia’s largest rural news service across both print and digital platforms. Brands include, The Weekly Times, Rural Weekly and Tasmanian Country. Reporting to News Corp Victoria Senior Marketing Manager.• Manage and execute content marketing, events, retail campaigns and reader competitions to drive customer value and profitable commercial marketing outcomes including data collection, retail and event sales.• Acquisition of new print and digital subscribers and retention of existing customers to build audiences that pay and stay.• Identify and develop new audiences and opportunities to drive subscriptions. New markets have included schools, universities and corporates. • Manage The Weekly Times and News Corp Rural brand strategy to drive brand narratives and positive brand perceptions.

Sydney, Nsw, Au

The Weekly Times, Australia’s largest circulating and most comprehensive rural news service across print and online. The Weekly Times is part of News Corp Australia.Reporting to News Corp Victoria Senior Marketing Manager, my responsibilities include: • Development and execution of The Weekly Times marketing activities and budget across digital and content marketing, branding, PR and reader promotions. • Selected out of 739 submissions in an accelerator program called News Bolt. Ideas submitted were to align to the company’s strategic vision, help push the boundaries, better serve customers and disrupt industry. • Management of subscription offers, campaigns and reporting. Current campaign results tracking 7% up on prior year. • Delivery of traffic acquisition campaigns for theweeklytimes.com.au. Content campaigns created a 15% traffic uplift. • Shaping and implementing strategies for circulation uplift and consumer purchase behaviour. Recent campaign resulted in 5% circulation uplift. • Brand awareness campaigns increasing the audience of The Weekly Times across print and digital.

Sydney, Nsw, Au

Reporting to News Corp Victoria General Marketing Manager, my responsibilities include: • Management of The Weekly Times marketing activities and budget.• Overseeing the subscription offers, campaigns and reporting.• Brand awareness campaigns to build a national audience.• Support delivery of retail campaigns from concept creation and testing to delivery.

Downers Grove, Il, Us

Abercrombie & Kent has been pioneering tailor-made and luxury holidays since 1962, offering luxury escapes, safaris, family holidays, small group tours and cruises.Reporting to Abercrombie & Kent Head of Marketing, my responsibilities include: • Assistance with strategic website creation, management, analytics and reporting• Management of the email-marketing schedule, content creation and reporting• Traffic acquisition strategies and content development for digital campaigns and social media channels• Creation of an A&K Australia cruise website to increase product knowledge, saving the company up to $25,000• Measuring, analysing and reporting Digital Marketing activities with Google Analytics• Coordinate the production of sales promotional collateral, including producing in-house materials and organising distribution of collateral

Downers Grove, Il, Us

- Operational support to travel specialists, confirming new bookings and maintenance of guides- Client documentation creation and delivery

Cable Melbourne is a premium Australian knitwear label. Working as sales assistant with the responsibilities of opening and closing the store, packing and distributing to stockists.

Career Harvest is a hub for all the cutting-edge careers, scholarships and internship opportunities within the food and fibre sector. The internship required me to develop and encourage stakeholder engagement, content development and management for the Career Harvest website and Social Media accounts.

Surry Hills, Nsw, Au

Melbourne, Victoria, Au

CareSuper is an industry superfund that focuses on delivering services to administrative and managerial people in any industry. Use marketing skills in a practical way to influence and make a difference in CareSuper’s marketing, communication and member education.

Admin duties, lifesaving, working one on one and managing groups of children in the classroom.

Bachelor Of Business (Marketing)

Graduate Diploma In Business Administration, Business Administration And Management, General

Vce