Lead and grow a global team of 20 marketers across Brand Strategy, Consumer Marketing, Experiential and Events Marketing, Co-Marketing and Partnership Activation, Custom Publishing, and Commercial Marketing Establish and lead the Brand Studio, an in-house agency of designers, illustrators, animators, and filmmakers responsible for delivering end-to-end creative solutions and on brand campaigns at speed and scaleDevelop and execute the global brand strategy while working to create cohesive brand messaging and image guidelines across all customer touchpoints to drive engagement and business strategy Responsible for designing and executing comprehensive strategies to drive brand awareness and loyalty that tie together a strong brand presence with customer and business needsLead cross-marketing initiatives with Performance and Product Marketing teams to ensure best-in-class executions in messaging, look, and feelAdvise C-Suit on Marketing, Brand, and Business strategiesKey Accomplishments to date include: Led April 2018 Brand relaunchDelivered “Soho in CoCo” SXSW Tentpole ActivationExecutive Producer of Culture Trip’s First original documentary film, “The Soul of Soho”Development and launch of Culture Trip MagazineOversaw launch and GTM of Culture Trip Original Series including award-winning Hungerlust and award-winning Beyond HollywoodIncreased Media Sales by +600% YoYActive participant in thought-leadership

Devised proactive business plans, develop market positioning, and synchronize channel efforts to sell across multiple lines of business for Viacom. Inclusive of owned & operated properties and 3rd party platform partnerships – Facebook, Snapchat, Twitter, Musical.ly, YouTube, Tenor and Tumblr Initiated and oversaw process development and execution of multi-platform integrated marketing campaigns based on channel goals, programming assets, consumer behaviors, insights and marketplace intelligenceLed a team of strategists and content producers with deep platform expertise to explore, develop, and execute opportunities with the goal of audience engagement while monetizing inventory, new products, and platform intentional programming across all platformsConceptualized, tested & learned, and implemented strategies rooted in digital and social and apply those brand growth and revenue-driving tactics across all Viacom Music and Entertainment channelsResponsible for building consensus around strategic objectives and campaign plans with integrated marketing counterparts, sales and inter-department members such as editorial, music and talent, digital production, legal, events, etc. to customize marketing packages for Viacom tentpoles, shows, stunts, and branded content programs

Created go-to-market plans, collaborating closely with cross-functional teams to determine effective launch strategy and communications sequencingTranslated industry insights and pop culture trends to social monetization tactics serving as the voice of editorial to sales and sales to editorial in internal discussions and decisionsWorked closely with MTV’s editorial teams to identify opportunities to strategically leverage digital and social platforms to reach and benefit advertising clientsLeveraged quantitative and qualitative insights and analytics from research to influence product strategy and inform go-to-market plansDeveloped marketing strategies to drive awareness and adoption of new offerings from 3rd party platforms/partnershipsManaged relationships with internal stakeholders and external content partners/production companiesWorked hand-in-hand with sales, clients and editorial teams to develop and execute best-in-class, social-first marketing solutions for advertising partners that are proactive and/or align with client RFPs. Selected clients: Taco Bell, Pepsi, M&Ms, Verizon, Samsung, Hershey's, Cover Girl, Toyota Extensive experience with influencer marketing ranging from talent discovery and casting to deal negotiation and content strategy to social distribution and performance tracking

Developed and marketed multiple brand extensions for CNN’s top priorities including CNN Films, CNN Digital, and CNNgoDesigned and built best-in-class audience-growth and revenue-driving campaigns for top spending clients in CNN’s premiere programming including Anderson Cooper 360, Original Series properties, and New DayCollaborated across CNN divisions (CNN, HLN, CNN.com) to build sales strategy, champion new business opportunities, and respond to RFPs resulting in $200-300 million in yearly revenueOversaw production process for branded content from both a strategic and technical aspect for premium, live and digital video with respective teams. Managed the creative execution and logistics of each project including: management of budgets, production houses, scripting, storyboarding, casting, internal designers, pre-production, on-set/field production, editing, and post-productionLed development, sell-in process and execution of high-profile, high-impact production solutions for ad sales clients from pre-sell through post-sell. Selected clients: Proctor & Gamble, Johnson & Johnson, Lincoln Motors, Lexus, VW, Subaru, ExxonMobil, Allstate

Designed marketing strategy and brand briefs to establish program positioning and strategic direction to drive brand presence, audience scale, and salesCollaborated with executive producers, on-air talent, and senior editorial staff to develop feature sponsorships for both on-air and onlineDeveloped and produced compelling post-sell videos for Account Executives to reach specific clients to renew and/or increase ad buys

Created brand strategy and editorial voice for HUM, a groundbreaking news gathering start-up focused on content originating from developing and emerging markets, and its clientsCollaborated with CEO on refining the Business Plan and Operations Plan. Performed industry scan of like business models, potential partners, identified knowledge gaps and secured external resources (i.e. pricing strategy, technology, financial modeling, ngo perspective, cause marketing, etc.)Developed external messaging, strategy and GTM presentations for investors and strategic partners.

Conducted interviews of high profile individuals, produced packages, oversaw segment posts, and negotiated for Rights and Clearances of artistic materialsCreated and executed the “100 Most Intriguing People” special in conjunction with the Logo Network and Out Magazine