Lead the global social media strategy for PayPal, working closely with business units across the company to create engaging social activations that drive measurable business results.

• Drove digital content and social media strategy to protect and strengthen the Blue Cross Blue Shield brand during a highly disruptive period in the health care industry• Increased BCBS Blog traffic 491% and grew BCBSA social media followers by more than 250,000 in four years, delivering critical messaging to business audiences and simplifying a confusing industry for consumers• United social media representatives from all 36 BCBS companies to facilitate coordinated social media activities across the country and champion best practices and idea sharing • Implemented marketing communications campaigns by guiding cross-functional teams and external agencies while successfully navigating a complex business system • Promoted to manager in two years after surpassing board-approved department goals and creating an innovative content-sharing system for BCBS companies

• Owned and implemented the brand voice across all marketing communications for consumer and business audiences• Created and managed Restaurant.com’s consumer-facing blog, The Dish, building to an average of 7,000 visitors per week• Launched and managed the company’s weekly internal newsletter to deliver critical corporate communications • Promoted to senior manager in one year after launching a content marketing function and leading content planning, development and integration across marketing channels

• Ran media relations for the American Hockey League team, battling a crowded professional sports landscape to earn high-quality media coverage for a minor league team in a major league city• Wrote and edited all team collateral, including press releases, media notes, annual media guide, programs and blog posts and analyzed team and player statistics for use on live television broadcasts for 80+ games each season• Managed team press conferences, post-game interviews and game-day press box operations for reporters and National Hockey League scouts• Promoted to director in two years after securing robust media coverage of the team’s 2008 Calder Cup championship run

Performed research and fact checking for Sports Illustrated, Sports Illustrated Presents and Sports Illustrated for Kids. Pitched ideas, reported and wrote items for the Scorecard section of Sports Illustrated.

Reported, wrote and edited feature stories for the world’s most widely distributed hockey publication.