Elizabeth Clancy Email & Phone Number

Portland, Maine Area

Also serving as Audience & Fundraising Manager for MCPIR.In this independent role I drive audience development and fundraising efforts via marketing, Google AdWords, and multiple channel email campaigns. Additionally, I manage data-driven outreach and fundraising, consumer, and audience databases, such as Little Green Light and Constant Contact.

Portland, Maine Area

Following a series of increasingly responsible positions I was selected to serve in a lead generation Director position for HIMSS, a global advisor and thought leader, supporting healthcare transformation through application of information and technology. The Portland, ME unit where I worked is a for-profit branch.My chief responsibilities were to generate 35% of the company's revenue and to provide audience marketing support of other profit centers, i.e. Virtual and Face-to-Face Events, and also conference support. This involved managing a $1M+ budget; supervising 3‒4 full time equivalent employees (managers of lead generation and audience marketing / development) and reporting to the Senior Director, Audience Development. I collaborated cross-departmentally, such as with Client Services, Events, Editorial, Marketing, and Production on projects pertaining to social media, digital display ads, retargeting, PPC, among others.Sample Accomplishments achieved during my tenure included leading a team to produce hundreds of leads per week and managing at least 7 email campaigns per day, while working in the enterprise database, Marketo, to create success stories for internal and external clients.I also built 8M leads in the Marketo database and activated / grew our engaged audience by 25%; expanded the company audience by 24% and the overall engaged audience by 36%; played a key role in successfully delivering 35% of company total revenue; and propelled 35K+ new leads for the company’s clients that included such names as Microsoft, IBM, and General Electric.

Portland, Maine Area

I was originally hired during the acquisition of MedTech Media. Key challenges were to adapt to a global scale and fulfill tasks of growing our newsletter audience and engaging more readers to e-newsletters and print products. I achieved 27% e-newsletter growth in the first year, prompting a succession of positions that included lead generation, print product audits, and social media.Additional accomplishments during this time included meeting growth and registration goals for all company products and developing and managing a legacy database, which in time led to playing an instrumental role in migrating that database to Marketo.I also reduced unsubscribes by 30%; boosted the newsletter subscriber base by 20%; and consolidated various databases as the Audience Development, Senior Manager.

Portland, Maine Area

(Maine Today Media is the parent company of Portland Press Herald.)I significantly contributed to the continuity of print circulation despite the industry downturn and served on a committee tasked with adopting digital innovations to spur added revenue streams.Another achievement was to realize a $200K take as the founding member of a committee that assembled and honored women from across the State of Maine.

Portland, Maine Area

Bachelor'S Degree

Activities and Societies: Alpha Kappa Delta

Education record