Elizabeth Coates Email & Phone Number

-Lead end-to-end execution of paid marketing campaigns for 15+ client accounts across multiple channels including Facebook, Google, LinkedIn, and Pinterest-Perform regular optimizations to increase performance on accounts, such as 60% and 42% increases in leads for client Google Ads accounts and a 70% and 64% increase in return on investment for e-commerce client Facebook Ad accounts-Utilize tools such as Google Tag Manager and Google Analytics to implement conversion and data tracking-Collaborate with team members to create holistic marketing plans for clients-Independently run the company intern program managing 5 interns a semester including interviewing, onboarding, training, daily management, and offboarding

St Augustine, Florida, United States

-Managed client social media accounts across multiple platforms, resulting in a 36% increase in engagement and a 61% increase in reach-Built and managed Google Ads accounts for clients, resulting in a consistent return on ad spend of 6x-Created a comprehensive intern program plan including a highly detailed 16-week calendar, guidelines, SOPs, new projects, and facilitated the successful rollout of the new program

St Augustine, Florida, United States

-Independently handle social media accounts on various platforms for client accounts, involving all facets of organizing and copywriting via Buffer Social Media Management Platform, ensuring consistent company presence; coordinate social media calendar, ensuring up-to-date information and seamless posting across platforms.-Built and manage a Google Ads account for a client, monitor and consult on several other Google Ads client accounts while ensuring adherence to budget, fulfillment of goals, and the success of campaigns-Monitor, analyze, and report on trends to provide the marketing team with critical consumer insights necessary to drive engagement through content. -Compose concise and engaging weekly blogs of 500+ words for several diverse clients leveraging up-to-date SEO best practices; format client blogs in WordPress and Shopify using Yoast SEO Plugin.-Conduct community engagement and relations management with target audiences using Buffer Social Media Management Platform.-Formulate strategic digital marketing plans for new companies, developing social media strategies, devising buyer persona creation, compiling mission statement curation, performing competitor research, and arranging crucial consumer statistics.

St Augustine, Florida, United States

-Fulfill retail associate duties and advise a team of student employees, handling routine operations for a popular retail store serving 200+ customers daily; track and carry out e-Commerce orders while managing inventory for two locations.

St Augustine, Florida, United States

St. Augustine, Fl, United States

-Executed all retail associate duties as the only employee on duty, and garnered comprehensive knowledge of Shopify POS systems back-end. -Returned change and processed debit and credit card payments with a 100% accuracy rate.-Aided customers with locating and choosing merchandise; increased product appeal and customer experience by interacting directly with high volumes of customers while displaying thorough brand awareness.

-Launched and coordinated social media accounts for a new 501c (3) non-profit to cultivate consistent high-volume traffic by utilizing best practices and streamlining market trends to produce a 453% increased Instagram reach and a 123% increase in Facebook reach in a thirty-day period.-Devised several crucial content pieces weekly for social media channels; crafted and monitored a limited budget for promoted Instagram posts to drive traffic, gain followers, and generate engagement; achieved a 15% follower increase in 10 days with two targeted promoted posts.-Leveraged comprehensive social media analytics to accumulate key consumer insights, modifying content to attain a 90% engagement increase from the month prior.-Crafted innovative marketing materials such as one-pagers and pitch decks for fundraising materials; guided founder with website design and methods for cultivating the non-profit through social media and digital marketing strategies.

Assisted middle-schooler with all subjects through concept reinforcement and other educational methods. Tracked learning progress and adjusted to students’ needs to maximize efficiency in learning.

Worked under a Cognitive Psychologist while assisting in memory research. Garnered hands-on experience in all parts of the research process, including approval processes, pre-testing, testing, and statistical analyses.

Bachelor Of Arts - Ba, Psychology, 3.95 Gpa

Activities and Societies: Member of Psi Chi Honor Society

Bachelor Of Arts - Ba, Criminology, 3.96 Gpa

Honors Program Concentration

Activities and Societies: Student Mentor

Education record

Activities and Societies: Graduated in Top 10% of Class, Color Guard Captain, National Art Honor Society, Founder of Pillows For Paws.