Elizabeth Cochrane Email & Phone Number

Charlotte, NC, US

Durham, NC, US

­--Developed and oversaw omni-channel media strategies for a diverse client portfolio, ensuring alignment with overarching business objectives­--Built relationships with clients and media partners, communicated media strategies, identified brand growth opportunities, and provided comprehensive campaign performance reports­--Integrated with Paid Social.

Durham, NC, US

Alexandria, Virginia, US

--Dissected and understood client goals to develop digital marketing strategies and appropriate KPIs to achieve them, with a primary focus on Paid Social, Search Engine Marketing, and Programmatic Display, Video, and Audio--Planned, implemented, and optimized digital media buys within our DSP, Google, and various social platforms--Monitored and tracked.

Alexandria, Virginia, US

Richmond, Virginia, US

--Coordinated, executed and analyzed display and paid social campaigns for B2B and B2C accounts in copious verticals including entertainment, education, e-commerce, finance, and travel--Independently managed daily, weekly and monthly optimizations for programmatic display and paid social campaigns to ensure optimal performance and on track.

Charleston, SC, US

--Assisted the Interactive Ads media analysts with display and paid social ad development, campaign set up, competitive analysis and internal reporting--Managed internal bench-marking that houses past reporting benchmarks that the media team uses to inform future campaigns--Scheduled social campaigns through Facebook Business Manager and display campaigns.

Charleston, SC, US

--Selected through interview process to serve as account executive for the College of Charleston cohort to provide leadership and to facilitate constant communication between cohort and CHSWFF HQ regarding campaign progress--Member of the local agency of record for Charleston Wine + Food; developed, pitched and executing brand awareness and guerilla.

Charleston, SC, US

- Competitively selected to participate in the year-long mentor-protégé program with 10 other students in the department in to foster leadership and professional capabilities - Networked with 500+ respected communications professionals from the Department of Communication Advisory Council, global, regional, and local companies and agencies, department.

Baltimore, MD, US

--Worked directly with brand development and social media teams on McCormick and Maryland State Lottery accounts--Influenced the sponsorship integrations between the MD Lottery and the Baltimore Ravens and McCormick Old Bay Seasoning and the Baltimore Orioles --Created weekly Lottery in Motion Schedules (LIMS) with scratch-off ticket art for lottery.

Charleston, SC, US

--Assisted BGRM's (formerly Rawle Murdy) public relations and social media departments with various tasks including writing press releases, blogs and copy for its clients’ social media channels --Improved brands such as Discover Jackson County, The King Charles Inn and Terminix® through strategic communication, social marketing and brand.

--Supported College of Charleston’s student-run news organization, Cistern Yard News, and its various social media platforms --Facilitated social media account growth and an increase in engagement with intriguing, creative and informative content --While assisting with Cistern Yard News, published 200+ posts for its Facebook, Twitter and Instagram handles.

--Served as a social media and public relations intern for High Vibe Media, a social marketing company, for 6 months --Supported 2 of High Vibe Media’s food and beverage clients, Taco Boy and Poe’s Tavern, with creative social strategies and public relations strategies on customer-review sites--Produced 1,000+ responses to consumer-generated reviews on.

--Worked diligently at Poe's Tavern on Sullivans Island, S.C. for 3 years--Assisted servers by greeting customers, serving tables and frequently cleaning the facility--Facilitated constant communication between both front of house and back of house employees--Published media content on the restaurant's social media platforms advertising its menu specials.

Bachelor'S Degree, Communication And Marketing

Education record