As a seasoned CPG Marketing leader, you know what winning looks like. But in today’s market, the Game has Changed. New rules of consumer engagement, value expectations, and disruptors like AI make Today a moving target. And with your broad span, even with a solid team, you’re still fighting fires daily, so the discipline around future strategy gets pushed aside.You get it: “What got me Here won’t get me There,” but it takes experienced insight to build the path to “There”: a thriving brand, grounded in insights, and positioned for sustainable growth.So whether it’s digging into the nuances of what sets your brand apart, or assessing the opportunities to confidently choose those best for your brand, you recognize when you need thought partnership and support.➡ That's where I come in.I help consumer marketing leaders harness strategic insights to fuel brand growth and market impact.My work with midsized and legacy consumer brands in Food/Bev, Beauty & Wellness is focused in 3 areas:•Brand Strategy & Positioning•Market & Consumer Insights•Innovation & Market ExpansionHow this will change your business:•Ensures your Brand Foundation is built on a clear Vision, and delivers Differentiation & Value •Offerings and Messaging grounded in Relevant, Resonant Insights•A Pipeline of Growth ideas to expand Brand Reach & LoyaltyBuilt through a diverse career in big + small company brand marketing, innovation and insights, my superpower is my ability to distill diverse trends and data into a forward-looking strategy: Connecting the dots from Insight to Impact™. So whether it’s repositioning your brand or fueling your innovation pipeline, my strategic and analytical approach and relentless market focus will catapult your brand forward to smash your growth goals.𝘞𝘩𝘢𝘵 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 𝘚𝘢𝘺“Elizabeth is a creative, strategic, determined and resilient leader who sets herself apart by addressing challenges head on and collaborating to solve problems.”“Elizabeth brings a unique combination of Big Brand professionalism + a scrappy attitude. She truly invests in her projects and client relationships.”“Not afraid to ask tough questions, her work delivered deeper insights into a new consumer and market, confirming our decision to launch a new brand.”“Elizabeth is skilled at weaving a strong, digestible narrative. She did an outstanding job synthesizing disparate information with clarity and simplicity. “If you’re ready for a road tested thought partner to ensure your brand is set up to Win, let’s talk! DM or Contact Me at emcstrategy.com.