Elizabeth Combs Email & Phone Number

Dallas-Fort Worth Metroplex

Plano, Texas

Toyota is expanding its mission to "Mobility for all". This mission includes using Toyota Technology to address unmet needs in the medical device arena. I am leading Business Planning within this group.

Greater Minneapolis-St. Paul Area

I will be working on teams and providing value-added consulting services to the Medical Technology and Life Sciences companies.

Greater Minneapolis-St. Paul Area

Represented field sales and the commercial business in Quality Initiatives such as CAPA's, Field Actions and an FDA consent Decree. Also was a CAPA owner for Late MDR's caused by US field sales.Planned, developed and launched supporting materials to US sales force for FDA consent decree on 23 calls/web ex's with the US field sales.Developed clear definitions of a complaint and produced field friendly complaint materials aligned with quality partners and conducted complaint reporting trainings with field sales (1050 people), resulting in a >70% reduction in field reported late MDR's in root causes.In collaboration with IT and Quality, developed, defined and launched a search and view capability in mPXR, the field sales complaint reporting app.

Upstream / Downstream Product Marketing Responsible for global upstream, downstream and competitive marketing on current and future drug delivery products including SynchroMed II implantable pump, next generation implantable infusion system and next generation clinician programmer and SynchroMed III.Led qualitative and quantitative market research for drug delivery (with over 120 physicians) to identify unmet needs and rank proposed product solutions for funding based on ranking and conjoint research.Launched a competitive campaign on SynchroMed II to reduce impact of competitors entering the market.Presented product portfolio to more than 200 visiting customers in therapy experts program and presented at 5 regional customer education events reaching more than 150 customers.Managed three day Clinical Specialist Advisory Boards three times a year ensuring input into R and D projects.Led marketing phase review deliverables as marketing core team member on two core teams.

New Product Planning and Strategic MarketingResponsible for upstream gathering of customer requirements and incorporation into the future product portfolio and planning marketing of the next major software product enhancement for next generation system. Responsible for leading development of a 3 year future product portfolio map and long range plan.Led "voice of the customer" qualitative and quantitative market research (with over 220 physicians) for Latitude franchise with completion on time and under budget, resulting in key customer needs identified.Planned and managed a key customer user group meeting for continuing input to product development. (Latitude Super User Group).

Managed an international team of five people responsible for forecasting all key current and future products to drive operations, financial forecasting and future investments. Also responsible for global market research and analysis on current and proposed products and market trends. Led analytical modeling for marketing management. Developed global unit and revenue forecasts at a detailed model level with area marketing support, supported by market research and documented assumptions.Conducted market research with focus groups and quantitative surveys utilizing cardiologists in the US and France in regards to new product concepts.

Managed all Bio-Medicus current products and planned future perfusion product offerings. This included market analysis, planning presentations and annual planning for the division, creating product plans and evaluating new products. Also responsible for sales support, communications programs, product introductions, market research, management of customer relationships and management of two marketing professionals.Launched two new perfusion products within division resulting in incremental account conversions and incremental sales. One product resulted in 48 new accounts in the US market. The other product resulted in increased sales in approximately 300 accounts within first year of launch.

Bs, Journalism, French

B.S. French, Journalism

Juris Doctor, Licensed To Practice