Elizabeth Crowel Email & Phone Number

California, United States

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Lead Retail Sales and Partnerships at Maximum Entertainment for physical sub-publishing, sales, and distribution of video games. Sales (Sales Management, Planning, Trade Management)• Amazon, Walmart, Target, Best Buy, GameStop, DistributorsPartnerships (Sub-publishing, distribution, relationship management, launching great games)• Nacon, Microids, Focus, Kepler, Skydance, Steel Wool

Los Angeles, California, Us

• Lead the Food and Drug Division for all product categories• Key Sales Leader to support full organization on launch, brand development, product development,and position of TheraOne , Therabody’s consumable/CPG line.• Developed vertical specific strategies for sell in, sell through, and product focus• Worked closely with GTM and Retail Marketing for brand positioning, collateral, displays,promotional offers and sell through strategies for TheraOne

Irvine, California, Us

Sales leadership role owning sales plan, strategy, deal negotiation, and general management of the Natural Channel, Beauty Channel, and Mass Pharmacy (CVS and Walgreens) . Drive short and long term sales objectives, profitability and brand positioning with high level of flexibility, responsiveness, and conscientiousness.

Goddess Garden creates safe, plant-powered products that make it easy for everyone to respect and protect all people and our planet.Responsible for sales strategy, management and program implementation of Natural Channel business including Key Accounts and distributors such as: Whole Foods, Sprouts, Wegmans, NCG, Natural Grocers by Vitamin Cottage, Lucky's Markets, UNFI, KeHE, Threshold.Design and manage all Retail Marketing, promotional and advertising activity. Sell in new items, negotiate pricing, design and manage trade spend and promotion calendars, run retail programs, analyze ROI and sales data from SPINS and internal reporting tools. Manage Brokers and field sales staff including contract development and negotiation, territory development and strategy.Innovation- Provide sales, trade, and trend perspectives as a member of the Product Development team including product pipeline planning, formulation, pricing, evaluation of opportunity, white space, brand alignment and growth strategy.

Hatfield, Massachusetts, Us

Designed/drove growth and profitability for DHSC’s largest clients. Internally developed and managed Key Account Managers and Account Directors. Charged with development, oversight and management of budget, forecasting, managing trade spend, marketing calendars and P&L.

Hatfield, Massachusetts, Us

Sales Director: Natural Channel (2015 – 2016) / Regional Sales Manager: West (2012 – 2015) / Territory Manager: West (2011 – 2012)Managed internal and external sales teams (broker relationships): contracts, reporting, territory designations, hiring, training and staff development. Developed ‘Channel Standards’ using point-of-sales data, market analysis and field teams input; designed and executed marketing programs. Developed customer service programs; managed ‘Customer Service Team’ including evaluation of call metrics, outbound calling programs, upselling and CRM. Managed ‘Ecommerce’ accounts in designated territories/channels and all retailers in designated territories: multi-channel management which included budgets, forecasting and sales supervision.

Aschheim, Bavaria, De

As a founding team member for US start-up, played a critical role in creation of business from initial planning through go-live. Scope of work included:Account Management: developed unique solutions through existing business and operations processes to meet client needs and grow AERCCR business with major clients. Startup Experience: Focused on flexibility, creativity, development of solutions and products that aligned with customer needs and burgeoning business model.General Management: Developed comprehensive database for new business development and customer management. Responsible for managing relationships with cross-functional partners including key clients, suppliers and government organizations.

Livermore, California, Us

Livermore, California, Us

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