Elizabeth Devivo Email & Phone Number

Seattle, Wa, Us

FSI Marketing Lead supporting the FSI Sales team (US based), consisting of 6 Sales Directors and 159 Account Managers; as well as the Global Private Equity Team, consisting of 4 Sales Directors and 94 Account Managers. • Manage budget through various channels: third party events, AWS hosted programs, hospitality, email and high-quality lead digital programs. • Lead FSI team of six marketers to coordinate programs across digital, email, content, events and operations. • Analyze campaign performance and communicate results to leadership. • Build and monitor SFDC reports to ensure high deliverability and address any gaps with actionable steps.

Seattle, Wa, Us

Single threaded owner of marketing strategy and execution of programs for the East Region consisting of 8 Sales Directors and 342 Account Managers across Enterprise segment. Effectively drove conversions of MQLs to SQLs and Pipeline Revenue. Awards: Accolades within following Leadership Categories: Deliver Results, Customer Obsession, Think Big, Ownership and Insist on the Highest Standards.• Partnered with sales and cross-functional marketing teams to build integrated demand generation campaign engaging AWS hosted programs, which include on-site activations, automated email campaigns, landing pages, speaker identification, content, partner opportunities, and branding to deliver customer obsessed experiences. • Lead MQL follow up strategy with Demand Generation Representative (DGR) team by creating workflows consisting of email templates, LinkedIn messaging and telephone scripts. • Collaborated with the global events and corporate marketing team to bring flagship events into region, ensure sellers leverage events to drive customer engagement, and provide on-site coverage. • Leveraged Tableau data to evaluate campaign performance to steer marketing programs and investments.

Seattle, Wa, Us

Redwood City, California, Us

Reported to the Senior Director of AMER Marketing, with a dotted line to the Regional Vice President of Sales. Effectively managed $500k budget through multi-touch, thought leadership and demand generation activities to influence the lead funnel, accelerate pipeline, land new logos and engage TDMs. Developed account based marketing campaigns around priority verticals to expand accounts, generate MQLs, accelerate Stage 2+ conversions and enable sales.• Managed all regional event and webinar logistics from start to finish, which included: Thought Leadership Roundtables, CIO Summits, Industry Associations and Deal Acceleration. Selected vendors based on correlation to STAR accounts, negotiated fees, identified Subject Matter Expert (SME) moderators, secured panelists, recruited audiences, leveraged curated content, prepared Sales for engagement, performed post-event lead upload, recognized fast track MQLs, and completed follow up strategy. • Led regional digital activities that surrounded events, which included: paid and organic social media campaigns, content syndication with third party vendor and nurture emails. Coordinated with the Programs team and the Operations team to ensure leads were progressed. • Collaborated with the Partnership team with a goal of 50% joint activities to generate sales closed with Partner Marketing Influence. • Synchronized with Opportunity Development Team to identify high propensity accounts that could be converted and passed to Account Executives. • Evaluated campaign metrics and data to continue or pivot marketing strategy.• Communicated updates, valuable data and upcoming opportunities with AEs, SEs and SAs. • Recognized at 2020 Sales Kickoff with the “Solving Customer Problems” Award.• Recognized at 2021 Marketing Kickoff with the “Powerhouse” Award.

Redwood City, California, Us

Redwood City, California, Us

Brooklyn, New York, Us

Established effective marketing strategies to increase concert awareness, drive ticket sales, enhance the fan experience and exceed revenue goals. Brooklyn Sports & Entertainment (BSE) oversees programming, marketing, sales and operations for Barclays Center and NYCB LIVE, home of the Nassau Veterans Memorial Coliseum and manages and controls the NBA’s Brooklyn Nets as well as the business operations of the NHL’s New York Islanders. • Responsible for development of marketing strategy and promotional plans. Develop and place advertising content: digital, radio, television, flyer distribution, banners, social media, emails, street team, bloggers, billboards, bus & rail media, etc.• Booked and accounted for all cash and barter advertising, while adhering and utilizing show budget effectively. Implemented ad schedules to ensure placement reaches target market. Establish and pitch promotions to media outlets.• Measured and reported performance of all digital marketing campaigns against goals. Evaluate ticket pacing, making adjustments to meet marketing strategy in changing environment. • Spearheaded launch of premium platform- Barclays Center Elite by managing $200k budget and creating direct marketing content to target high wealth buyers of luxury suites. • Lead all marketing efforts of Parm Italian Restaurant by creating all in-arena displays (pull-up banners, LEDs, wall collage, table stands, buck slips) and evaluate restaurant sales for upcoming promotions• Worked on-site at concerts to ensure smooth flow by working with guest services, ticket office and security• Key member in re-branding and re-opening of NYCB LIVE by identifying and installing all historic content to facilitate the transition into the new branded venue• Collaborated cross functionally with Partnership, Sponsorship and Sales ensuring all marketing efforts are on brand and properly leveraged

New York, Ny, Us

Coordinated the efforts between outside vendors, agency departments and data programmers to execute the direct marketing objectives of a Fortune 100 Company. Geometry Global, a subdivision of Ogilvy & Mather, is a brand activation advertising agency which focuses on helping brands thrive in an Omni Channel world.• Executed production work for concurrent campaigns targeting different customer markets- Acquisition, Winback, Partnership and New Member Campaigns• Acted as project manager by coordinating efforts between Production, Creative, Account and Data processing to meet deadlines• Integral member in Client Strategy Presentations and Status Meetings by providing pricing details• Bided out production jobs to vendors to seek competitive prices and reconciled all Invoices with Finance • Visited production sites for press checks and quality control audits

New York, New York, Us

• Utilized Google Analytics metrics to formulate report: unique page views / campaign / day of week• Generated daily reports that summarized the success rate of email marketing efforts- Delivery %, Open %, Hard Bounces, Click Rate and Conversation Rate• Performed follow- up database organization for improvement of email delivery success• Coordinated the PLI Discover PLUS raffle prize for tradeshow event in Seattle, WA • Led post-event efforts which included contacting all participants via email and LinkedIn• Launched LinkedIn group ‘PLI Discovery PLUS’ to communicate with prospective customers

New York, New York, Us

• Helped organize on and off site events to market the accounting firm’s services• Event pre- setup included creating PowerPoint presentations, coordinating food catering services and organizing displays• Designed PowerPoint Presentations for the firm’s use that were used for business development meetings• Prepared direct marketing packages that were used as a sales supplement during client proposals