Elizabeth Devivo Email & Phone Number

Seattle, WA, US

• FSI Marketing Lead supporting the FSI Sales team (US based), consisting of 6 Sales Directors and 159 Account Managers; as well as the Global Private Equity Team, consisting of 4 Sales Directors and 94 Account Managers.
• Manage budget through various channels: third party events, AWS hosted programs, hospitality, email and high-quality lead digital programs.
• Lead FSI team of six marketers to coordinate programs across digital, email, content, events and operations.
• Analyze campaign performance and communicate results to leadership.
• Build and monitor SFDC reports to ensure high deliverability and address any gaps with actionable steps.

Seattle, WA, US

• Single threaded owner of marketing strategy and execution of programs for the East Region consisting of 8 Sales Directors and 342 Account Managers across Enterprise segment. Effectively drove conversions of MQLs to.
• Partnered with sales and cross-functional marketing teams to build integrated demand generation campaign engaging AWS hosted programs, which include on-site activations, automated email campaigns, landing pages.
• Lead MQL follow up strategy with Demand Generation Representative (DGR) team by creating workflows consisting of email templates, LinkedIn messaging and telephone scripts.
• Collaborated with the global events and corporate marketing team to bring flagship events into region, ensure sellers leverage events to drive customer engagement, and provide on-site coverage.
• Leveraged Tableau data to evaluate campaign performance to steer marketing programs and investments.

Seattle, WA, US

Redwood City, California, US

• Reported to the Senior Director of AMER Marketing, with a dotted line to the Regional Vice President of Sales. Effectively managed $500k budget through multi-touch, thought leadership and demand generation activities.
• Managed all regional event and webinar logistics from start to finish, which included: Thought Leadership Roundtables, CIO Summits, Industry Associations and Deal Acceleration. Selected vendors based on correlation to.
• Led regional digital activities that surrounded events, which included: paid and organic social media campaigns, content syndication with third party vendor and nurture emails. Coordinated with the Programs team and.
• Collaborated with the Partnership team with a goal of 50% joint activities to generate sales closed with Partner Marketing Influence.
• Synchronized with Opportunity Development Team to identify high propensity accounts that could be converted and passed to Account Executives.
• Evaluated campaign metrics and data to continue or pivot marketing strategy.

Redwood City, California, US

Redwood City, California, US

Brooklyn, New York, US

• Established effective marketing strategies to increase concert awareness, drive ticket sales, enhance the fan experience and exceed revenue goals. Brooklyn Sports & Entertainment (BSE) oversees programming, marketing.
• Responsible for development of marketing strategy and promotional plans. Develop and place advertising content: digital, radio, television, flyer distribution, banners, social media, emails, street team, bloggers.
• Booked and accounted for all cash and barter advertising, while adhering and utilizing show budget effectively. Implemented ad schedules to ensure placement reaches target market. Establish and pitch promotions to.
• Measured and reported performance of all digital marketing campaigns against goals. Evaluate ticket pacing, making adjustments to meet marketing strategy in changing environment.
• Spearheaded launch of premium platform- Barclays Center Elite by managing $200k budget and creating direct marketing content to target high wealth buyers of luxury suites.
• Lead all marketing efforts of Parm Italian Restaurant by creating all in-arena displays (pull-up banners, LEDs, wall collage, table stands, buck slips) and evaluate restaurant sales for upcoming promotions

New York, NY, US

• Coordinated the efforts between outside vendors, agency departments and data programmers to execute the direct marketing objectives of a Fortune 100 Company. Geometry Global, a subdivision of Ogilvy & Mather, is a.
• Executed production work for concurrent campaigns targeting different customer markets- Acquisition, Winback, Partnership and New Member Campaigns
• Acted as project manager by coordinating efforts between Production, Creative, Account and Data processing to meet deadlines
• Integral member in Client Strategy Presentations and Status Meetings by providing pricing details
• Bided out production jobs to vendors to seek competitive prices and reconciled all Invoices with Finance
• Visited production sites for press checks and quality control audits

New York, New York, US

• Utilized Google Analytics metrics to formulate report: unique page views / campaign / day of week
• Generated daily reports that summarized the success rate of email marketing efforts- Delivery %, Open %, Hard Bounces, Click Rate and Conversation Rate
• Performed follow- up database organization for improvement of email delivery success
• Coordinated the PLI Discover PLUS raffle prize for tradeshow event in Seattle, WA
• Led post-event efforts which included contacting all participants via email and LinkedIn
• Launched LinkedIn group ‘PLI Discovery PLUS’ to communicate with prospective customers

New York, New York, US

• Helped organize on and off site events to market the accounting firm’s services
• Event pre- setup included creating PowerPoint presentations, coordinating food catering services and organizing displays
• Designed PowerPoint Presentations for the firm’s use that were used for business development meetings
• Prepared direct marketing packages that were used as a sales supplement during client proposals