Discover Global Network

St. Jude Children’s Research HospitalJPAGLamar Johnson CollaborativePermission.ioPenn State UniversityBritish International School of ChicagoDrove the development of a St. Jude virtual reality (VR) experience to assist children with the transition to independent life outside of the hospital. Oversaw the brand development of Permission.io, a permission-based advertising platform that empowers consumers to monetize their personal data and attention through cryptocurrency and blockchain technology. Led the brand and website design for JPAG (Joint Pilot Academy), state-of-the-art military flight training services. Mentored two F1 in Schools student teams at the British International School of Chicago, South Loop on their brand and website designs.

AlliedPRA/PRABemis PackagingPPG IndustriesSociety of ActuariesDrove the rebranding and website redesign of AlliedPRA.Managed cross-functional agency departments and collaborated with SVPs in developing strategic recommendations to achieve client goals.Managed and mentored AAMs and AMs in all aspects of agency and client relations. Prepared and managed creative briefs, timelines, estimates, and budgets for all projects.

University of Michigan MedicineBaylor Scott & White HealthOversaw the day-to-day content marketing program for various clients.Sold in an Alexa Flash Briefing Skill to the University of Michigan Medicine to further reach their target audience through new technology.Helped to secure a $3M, two-year contract extension for the University of Michigan Medicine content marketing program.Identified and presented key competitor strategies and industry trends to internal teams and clients on a regular basis. 2017 Content Marketing Awards Finalist:Agency/Client Content Marketing Partnership - Michigan Medicine Content Marketing Program 2017 PR Daily's Content Marketing Awards Honorable Mention:Grand Prize: Content Marketing Strategy of the Year2018 Eddie & Ozzie Honorable Mention:B2B Healthcare/Medical/Nursing Website - Michigan Lab Blog

Chicago's First LadyIndiana University HealthVillage Inn Restaurant (part of the American Blue Ribbon Holdings family)Lead a complete menu structure and design update for Village Inn restaurants.Was a key member of the IU Health client service team that consistently reached and exceeded brand equity audit goals.Produced major clinical photo shoot for IU Health that captured 140 shots over two weeks.Partnered with the Indianapolis Motor Speedway to refresh IU Health presence and signage on first aid stations around the entire track, including in-field medical facility.Participated in the strategy, quality content framework development and launch of the IU Health social initiative which increased monthly Facebook traffic by 108.8% and monthly Twitter traffic by 16.6% in 2015.Managed and mentored Interns, Account Coordinators, AAEs and AEs in all aspects of agency and client relations. 2014 Health Care PR and Marketing Campaign of the Year (Ragan): https://www.healthcarecommunications.com/awards/specialedition/71.aspx

Turtle WaxIndiana University HealthImplemented a new product launch with Turtle Wax for their Rinse Free Wash and Wax through a clearly defined media strategy driving consumers to a robust landing page with product details, demonstration video, and usage ideas. Led native language SEM campaign to drive prospective patients to IU Health International Patient Services. Exceeded client goal to attribute 5 patient referrals directly to marketing efforts by July of 2014 sixfold.Drove nearly 8k downloads of the IU Health My Healthy Habits iOS app in two weeks over the holiday season with minimal budget through social, POS, SMS, display and mobile ads, and leveraging partnerships with Indianapolis NFL and NBA teams.Participated in the development and promotion of Riley at IU Health’s Change the Play initiative with Andrew Luck (Quarterback for the Indianapolis Colts). Prepared and managed creative briefs, timelines, estimates, and budgets for all projects.

Indiana University HealthWas instrumental in the execution of the rebranding of Indiana’s largest healthcare system.Evaluated copy, layout/artwork/digital, media plans and production materials to ensure work met client objectives.Identified and presented key competitor strategies and tactics to internal teams and clients.

Functioned as an intermediary between Account Services and the Creative, Interactive and Production Departments.Coordinated the orderly flow of all advertising elements from job initiation to its release through production schedules and timelines.

Assisted with New Business development by compiling and organizing RFP responses along with capabilities presentations.Assisted with the Strategic Planning process by researching clients, gathering competitive information, building presentation decks and other materials, and providing assistance to the strategic planner.

WrigleyAxe Body SprayAssisted clients and GMR personnel in developing strategic and fully-integrated promotional marketing campaigns.