-- Consulted cross-channel teams managing a digital advertising budget of $5 million across multiple clients.-- Facilitated deeper analysis by establishing universal campaign naming conventions across 5+ media channels for multiple clients.-- Drove client's analytics initiatives, impacting 20+ projects, by serving as subject-matter expert.-- Enhanced department expertise through supervising multiple analysts and delivering targeted training sessions.-- Completed a Halo Regression Analysis that showed the relationship between DTC media channels and Amazon Marketplaces media for an ecommerce client resulting in saving a client $400K in ad spend and 2 months of operational costs.-- Analyzed media platform launches for a lead based client, resulting in strategic spend on efficient platforms creating a 10% increase in client's total leads.

-- Lead the contribution of cross-functional SME’s and deliver cohesive storytelling reports that transform reporting and analytics from a cost center to a revenue-generating venture for Fortune 500 clients-- Develop strategic roadmap towards providing visual, cross-platform automation with strategic KPIs-- Utilize skills in website analytics systems, data sources, and data visualization tools to transform data into actionable insights for various tactics including website, email, display, social, SEO, and more-- Assess client campaign and channel performance, identify root causes, and develop optimizations to drive business goals and marketing improvements-- Improve internal strategy and efficiencies by developing new team ways of working, utilizing agile principles to work in a scrum framework as well as creating new scaling efforts with documentation and alignment on team goals-- Promoted digital marketing analytics, driving data driven decisions across clients

-- Analyze & present CRM data: customer feedback, returns system data, & product reviews insights into actionable improvements for management teams company wide-- Collaborate on UAT team pre- and post-new site launch-- Collaborate to launch efforts for A/B testing-- Turn qualitative customer experience into quantitative, data driven suggestions for improvements to our product & service offerings-- Discuss CRM data with distribution & returns vendor to identify areas of success and opportunities for improvement-- Initiate sizing recommendations & product details based on returns system data for items on site to decrease returns & enhance customer satisfaction-- Manage reviews team within customer service department-- Train and identify opportunities to drive optimization in customer care team

-- Launched an informal social media analysis & reported findings-- Wrote an Intern Handbook including: wedding planning coordination, Invision Event's company policies & internship expectations-- Responsible for transferring office filing system & updating throughout season-- Assisted with day-of wedding coordination-- Assisted with styling for brand photo-shoots