Elizabeth Dunsworth Email & Phone Number

San Diego, California, United States

San Diego, California

Hollywood, Ca And San Diego, Ca

Led the market assessment strategy for a new tracking service that would capture content viewing trends across subscription video platforms. Responsible for gathering market feedback from industry clients and prospects to determine sales opportunities, reporting requests, price and packaging options, and competitive information. Led renewals management for subscriptions services for client team.

San Diego, Ca

Led a team to manage current clients and exceed annual renewal and cross-selling revenue objectives. Key accounts include Fortune 500 consumer and commercial electronics and component manufacturers in multiple categories such as home automation, televisions, headphones, smartphones, speakers and computers. Coached team to become trusted advisors by educating clients on NPD data delivery tools and software, creating and presenting retail and B2B insights presentations to ensure clients and partners received value from subscription services.

Achieved 102-118% of annual revenue objectives within assigned accounts. Key accounts were dominant players in the consumer audio/visual and computing categories. Ongoing daily client servicing, including industry trend insights, category management recommendations, public relations, investor relations and executive strategy support for leading consumer electronics manufacturers. Founding Member of the Technology Sector’s Innovation Factory to allow the team to submit new product, revenue and insight ideas.

Chicago, Il

Led advertising effectiveness projects for multiple consumer electronic brands and their agencies so they understood the behavioral impacts of their online advertising campaigns.

Master Of Business Administration (Mba)

Bba, Marketing, Mis, International Studies