• Implemented weekly AB testing as part of ‘test and learn’ culture.• Worked closely with Data & Insights team to improve reporting capabilities, to give further depth on CRM performance.• Worked with Digital team to plan integrated CRM & Digital campaigns using Salesforce Marketing Cloud Ad Studio.• Planned CRM activity each month and distribute monthly calendar to wider business. Also worked with Finance team to agree on promotional activity for the month.• Compiled and presented weekly CRM results to wider business.• Worked closely with Sales team to implement new B2B automated comms, and launch new product features, such as global booking platform and mass invite capability.• Trained and mentored junior CRM & Loyalty Executive. Temporary team leader during transition of CRM Managers.

• Took Addison Lee CRM capability from six emails per week to over 100 emails, SMS, in-app and push messages each week, and helped devise new segments to more effectively targeted customer base.• Managed end to end design and implementation of three new lifecycle comms; welcome/on-boarding new B2C customers, 2nd booking comms to reduce churn and B2B on-boarding.• Created weekly campaign meetings to break down silos within wider marketing team and align all marketing content. Worked as a team to plan and execute successful campaigns across CRM, digital and social, around themes such as London Fashion Week, London Restaurant Festival, Halloween & Black Friday. Also responsible for post-campaign analysis for CRM channel.• Responsible for writing copy, selecting creative and building all BAU emails, SMS, in-app & push messages across numerous B2B & B2C segments using Salesforce Marketing Cloud (Exact Target) and Localytics. Comfortable using HTML to build and edit emails.• Worked closely with Product team to promote new product features, app updates etc.• Briefed Designer on new templates, with the aim to create a more premium feel to mailers.

• Reporting: Used Google Analytics, Salesforce and Constant Contact to report on marketing performance.• Email: Coordinated all email activity to increase both leads and customer retention. Planned and executed content for monthly newsletter. Managed contact database; created segments.• Website: Main contact between design agency and senior management to coordinate design & build of new website. Created and maintained of all website content.• Paid: Managed PPC campaigns (Google and Bing). Set up successful LinkedIn PPC campaign.• Social Media: Ran existing social media accounts (Twitter, LinkedIn & Facebook). Set up and ran Instagram & YouTube accounts.• Partners: Worked with partners to promote them through e-shots, website content, social media and events. Planned, promoted and ran partner events for members.• PR: Wrote press releases and responded to journalist requests via Response Source. Wrote winning entry for the 2016 London Venue Awards – Best Business Club.• Print media: Worked with design agency to design successful campaigns for national press e.g. FT and British Airways in-flight publication.• Marketing collateral: Used InDesign to create marketing collateral.• Third Parties: Managed and maintained promotional content on third party listing sites for meeting rooms & event space.• New Product Development: Organised inaugural “Women in Business Fortnight” which featured three sold-out keynote talks from successful women in their fields. Created programme of team building & client entertainment activities to encourage increased event bookings: researched activities and suppliers, negotiated prices, created email campaign and follow-up promotions. Organised inaugural Christmas Market, contacted local businesses to attend and ran event on the day.

• Compiled and sent out weekly marketing email to 6000+ subscribers.• Managed company website content, branding and marketing material.• Created and implemented firm’s social media initiative for Twitter and blog strategy.• December 2014: Completed AESC Industry Qualification

12 month industrial placement, assisting the Consultants assignments within Asset Management, predominately focusing on Fixed-Income and Institutional Sales assignments.• Assisted on client assignments, compiled market research, attended client meetings and coordinated with key stakeholders on the scope and execution of assignments across a broad range of markets.• Compiled and sent out weekly marketing email to 4000+ global subscribers.• Conducted statistical analysis and reporting of trends across multiple investment asset classes, including Fixed Income, Equities, Commodities and Private Equity.