Elizabeth Gabel Email & Phone Number

Chicago, Illinois, United States

• Create blogs, thought-leadership articles, microsites, scripts, interviews, landing pages, emails, paid and organic social, digital ads, flyers, brochures, print ads, and other marketing copy for nationally-ranked university partners.• Maintain internal editorial and strategic messaging guides of key differentiators, statistics, reference sources, brand voice/tone, and specific language preferences for individual university partners.• Work with SEO team members to optimize content strategy, keywords, web information, and web layout to boost engagement and conversion.• Work with graphic designers and HTML email marketers to boost open and click-through rates.• Collaborate with internal and external stakeholders to develop omnichannel marketing campaigns.• Copy edit, fact-check, and proof all content, including partner and faculty written blogs, biographies, and articles.

Evanston, Illinois

• Managed, created, and disseminated departmental communications to 60+ graduate students, 300+ program applicants, university stakeholders, and all outward-facing clients.• Worked closely with department leadership to achieve larger departmental goals and strategy objectives via multiple channels of communication.• Managed team of department assistants in a variety of departmental tasks including outgoing communications.• Managed annual admissions and helped recruit incoming graduate student cohort.• Oversaw and executed large projects/conferences (320+ guests) and department-wide events on time and under budget.• Ideated and created impactful written/visual promotional materials—including original copy & graphics—in support of department earned and owned marketing initiatives.

Evanston, Illinois

• Guided Farley Center to increased enrollment (+80%), social media engagement (+952%), gender diversification (+10%), and intra-school enrollment (+124, on average).• Created, edited, and managed all written/visual marcoms content for Farley Center including emails, newsletters, social media, website, and marketing materials that helped drive approximately 40% year-over-year programmatic growth.• Successfully ideated and executed 90+ Farley Center events per calendar year.• Managed multiple graduate and undergraduate student workers simultaneously.• Strategically engaged diverse communities and stakeholders across Northwestern University and the greater entrepreneurial ecosystem based on analytical insights.• Created all original graphics and photographs for Farley Center's marketing, events, and comms needs.

Greater Chicago Area

• Maintained account communications between RAE's project team and our clients/vendors that addressed the needs of all parties and elevated RAE's brand, reputation, and sales.• Worked with team to design product branding, including logos, packaging, labels, sales flyers, direct mail and interactive e-mail campaigns which led RAE to eight-figure-a-year sales and multiple awards in 2015.• Authored May 2016 Allied Paving trade magazine cover story featuring RAE’s 40 year history and company interviews that promoted company's story/ brand to a wide audience.• Managed E-commerce content for eBay, Amazon, and RAE Products websites.• Sales convention ambassador that helped drive new U.S. and international business to RAE.• Created/edited market-specific copy for RAE's websites, emails, direct mails, and products.

Greater Chicago Area

• Scouted, signed, and honed new talent according to GJT’s three “triple threat” paradigms - acting, modeling, voice-over.• Promoted new talent and generated new clients through strategic cold calls, promotion items, events and e-mails• Authored "Welcome" talent packet, a complete guide to modeling, given to all agency talent and team members.• Edited, managed, and monitored all content for web and social media.• Designed and created marketing materials, model composite cards, and model portfolios to best promote talent.• Created work goals and guidelines for digital media by advising and consulting all vested team members.• Managed bookings and negotiated releases/contracts for optimal talent rates.• Led and trained team of interns.• Worked with agents throughout agency departments to cross-propagate jobs for models in voice-over and acting fields.

Greater New York City Area

• Designed branding for company flagship store, an $18,000/week business.• Worked with company leaders and PR team to create sales-driven logos/branding based on company needs.• Created and maintained client's website and social media sites using original copy and photography.• Designed and promoted menus, special events, sales, and specials via Internet and traditional media including direct mail and newspaper ads.• Established/maintained working relationships with vendors to ensure appropriate farm-to-table branding for each vendor based on salesreviews and in-house meetings.• Successfully promoted/hosted high-profile parties (including the New York’s Police Commissioner 2011 X-Mas bash), and six-figure-in-a-night fundraising events, (City Harvest, City Meals on Wheels), that led to monthly “Women’s Rights” fundraising initiative with the United Nations.

Greater New York City Area

• Overhauled older sites and designed new ones for clients• Created original digital art portraits and mandalas

Master Of Science - Ms, Marketing, 4.0

Master Of Science - Ms, Intergrated Marketing Communications (Imc), 4.0

Medill's IMC teaches students how to: • Create innovative marketing communications strategies • Understand consumers • Balance qualitative.

Bachelor'S Degree, Classics And Classical Languages, Literatures, And Linguistics

Activities and Societies: CYA - College Year in Athens, Greece