• Created content and engaged Gen Z audience as the face of Lenovo through the EDU online Community, driving product sales and promotions.• Presented to senior leadership, refining internal business management system skills.• Collaborated with global teams to develop content plans aligned with promotional periods.• Led projects from start to finish, enhancing brand awareness and communication skills.

• Crafted educational social media content for the Masters of Educational Innovation, Technology, andEntrepreneurship program on Instagram, Facebook, and LinkedIn.• Implemented targeted paid advertising campaigns to amplify engagement across platforms for recruitment.• A/B testing was executed using Meta Business Suite driving website traffic and interest in program information.• Analyzed social media metrics to optimize outreach and education for educational technology initiatives.• Employed a social media content calendar to strategically schedule posts across platforms and have sinceincreased the engagement of the posts over 2.5 times.• Managed and stylized the graduate program website to enhance UX and engage prospective students.

• Contributed to website development, implementing updates and improvements to enhance user experience.• Increased brand visibility and engagement through content creation.• Utilized analytical tools to track and evaluate the performance of digital marketing strategies to providecontinuous improvements.

-Focus on teaching critical qualitative research in the classroom-Data analysis-Multiple literature reviews-Writing of research article

-Instructional aid-Individualized support for students-Contributed to creation of specialized content for the class

Instructed classes for children ages ranging from newborn to 14 years old.