• Supports digital initiatives and transformations along with campaign delivery across US Consumer and Small Business• Drives campaign roadmap by managing projects through end-to-end production process• Develops and manages best practices for marcom delivery process across global marketing• SME on content management and email marketing automation• Develops email production strategy, including process improvements, scheduling, problem solving, managing email innovations and A/B testing on content and creative• Serves as a technology expert, providing insight and advice to stakeholders on how to best maximize campaign success with available technology and processes

• Email marketing lead for multiple marketing campaigns. Developed yearly and quarterly email strategy, managing several campaigns that utilized overlapping email lists. Created email content, ran A/B tests on subject lines and creative, used segmentation and personalization to improve email engagement, and utilized analytics from GovDelivery and Google Analytics to report email campaign results and adjust campaign timing and strategy when needed. • Program lead on Great Texas Wildlife Trails; directed update and reprint of suite of print maps, led redesign of website, created and implemented social media, email and print marketing campaign, which increased sales by 30% in 6 months. • Worked on marketing campaign for cross-divisional Conservation License Plate program. Utilized previously unavailable customer data to improve digital ad results, which resulted in a revenue increase.• Overhauled Texas State Park Guide to improve layout and decrease production costs. Organized and managed cover photo shoot, including creative direction, talent acquisition and logistic management.• Led marketing campaign for State Parks DMV Donations program.• Provided program assistance and marketing support for Texas Paddling Trails program and Great Texas Birding Classic.• Information Manager for the Texas Parks and Wildlife Employee Diversity and Inclusion Committee.

• Team administrator for SalesForce and all related SalesForce marketplace application; maintained central log of all marketing and sales activity and results•Team administrator for Google Enterprise suite of applications; organized and maintained central repository for company files• Developed and implemented online and offline marketing campaigns including social media, email, webinars, trade shows and conferences• Maintained company website content and functionality• Maintained company marketing collateral• Provided sales support by helping to identify and engage customer prospects in a mutual discovery process, scheduling customer calls and product demonstrations

• Led a team of Managing Editors, Production Editors, and Assistants for the publication of eleven monthly and quarterly scientific journals• Organized and monitored group workflow and enforced deadlines to successfully complete tasks • Monitored time lines, costs, and resources used to meet recurring publication deadlines• Streamlined workflow by partnering with the IT Department to improve online spreadsheet to facilitate manuscript and issue tracking• Touch-point for monitoring the submission site workflow and improving the online system• Improved efficiency through an automated online notification system• Corresponded with international editors, authors, and customers to successfully answer questions and explain information• Computed, recorded, and proofread data, records and reports• Supported Editors-in-Chief, Editorial Board and Acquisitions Editors with training, assistance with peer review process, special issues, society meetings and journal metrics.

• Led a team of Managing Editors, Production Editors, and Assistants for the publication of monthly and quarterly scientific journals• Organized and monitored group workflow and enforced deadlines to successfully complete tasks• Monitored time lines, costs, and resources used to meet recurring publication deadlines• Corresponded with international editors, authors, and customers to successfully answer questions and explain information• Computed, recorded, and proofread data, records and reports• Supported Editors-in-Chief, Editorial Board and Acquisitions Editors with training, assistance with peer review process, special issues, society meetings and journal metrics.

• Completed technical documentation software projects for internal and external use• Created and published the company wide monthly newsletter • Maintained the internal company website• Worked with vendors for print orders and marketing material• Created and scheduled email notifications