Elizabeth Grausam Email & Phone Number

New York, United States

Austin, TX, US

• Advising the Founder and CEO on all things GTM, including:
• Defining the initial ICPs for the product
• Developing positioning and pitch materials to secure design partners
• Conducting customer research to understand key use cases of target customers
• Building early thesis on pricing strategy for target segments

New York, NY, US

New York City, NY, US

• Hired by the CEO to realign business and product strategy.
• Launched additional data services, drove significant changes in pricing and packaging, and rebuilt Website/marketing stack to support PLG and shift toward B2B audiences in collaboration with marketing.
• Resulted in reacceleration of ARR and mix shift to >85% B2B revenue (from ~65%).
• Reduced direct costs (e.g. data and tech stack) by >50% to improve margins and burn rate.
• Managed a diverse team of 20+ professionals across product, engineering, support, and operations.
• Recommended consolidating leadership to further streamline operations (leading to my exit).

New York, NY, US

• Grew remit to oversee a team of 150 sales and services professionals
• Delivered double-digit revenue CAGR and expanded direct margin by >1000bps in four years.
• Restructured team into Enterprise and Mid-Market accounts to optimize resources.
• Expanded offering to a full suite of B2B market insights services including qual and quant services.

New York, NY, US

• Promoted to manage ~45 sales and account management professionals across all Corporate Markets verticals.

New York, NY, US

• Promoted to incubate additional verticals given success in the Technology sector.
• Management responsibility increased to ~25 employees across sales and client service.

New York, NY, US

• Hired to incubate the company’s entrance into the Technology vertical.
• Revenue in Tech vertical grew 3X in first 2 years under management.
• Managed 10 employees across sales and client service.
• Aligned resources to key Enterprise accounts and buying centers within the vertical.
• Built new sales and marketing collateral and training to expand into new user groups.

Chesterfield, MO, US

• Reported directly to the CEO for Corporate Strategy.
• Revamped the annual strategic planning process to align with the leadership team’s objectives.
• Supported the formation of incubation units in Big Data & Analytics, Mobile Payments, and Network Software.
• Partnered with Corp Dev on acquisitions including: Bridgewater for CAD$139M in 2011, Actix for $120M in 2013 and Celcite for $129M in 2014.
• Drove diversification strategy into Financial Services which became a standalone business unit.
• Managed a team of 14 corporate strategy and 3 investor relations professionals.

Chesterfield, MO, US

• Reported directly to the CFO for Investor Relations.
• Developed investor targeting program resulting in new anchor shareholders including: Dodge & Cox, Eaton Park, Fidelity, and T. Rowe Price.
• Consulted management and the Board on capital structure which led to a significant buyback program and the issuance of the company’s first dividend, both of which contributed to the stock’s outperformance relative to.

New York, New York, US

• Managed due diligence and investor education on 5 IPOs and 1 secondary offering, including: Visa ($18B IPO March 2008); Synchronoss ($60M IPO June 2006); MasterCard ($2.4B IPO May 2006); West Corp ($175M secondary.
• Launched primary coverage on over 20 stocks across payments/payroll processing and telecom IT services during critical periods of industry transformation.
• Generated broker votes in the top third of Goldman analysts within the first 2 years of lead coverage.

New York City, New York, US