Elizabeth Greenberg, Mba Email and Phone Number

Lead team of six to meet department metrics that support the company’s strategic goals. Work closely with our Business Development team to ensure alignment between all sales and marketing activities.

• Built independent marketing agency providing individuals, entrepreneurs, and small business owners with comprehensive marketing and consulting services.• Developed a diverse client base with four long-term clients and multiple one-service clients. Produced curated proposals based on potential client research to win project contracts. • Expanded healthcare client’s online presence by building a customized website, resulted in invitation to speak at international industry conference. • Maximized client’s digital reach for real estate start-up by building optimized website and content.

I managed initial interactions with potential students to ensure positive experiences throughout the admissions process. While directing department marketing initiatives, I also oversaw and optimized our online systems and portals used by prospective students.• Led department digital marketing programs and campaigns, including targeted ads, social media marketing, search engine optimization, and geofencing. Managed project-specific budgets, expenses, and personnel.• Oversaw build-out of three new portals managing tour guides, families enrolling, and prospective families; identified process gaps to inform marketing strategies and coordinate messaging in admissions funnels.• Partnered with Director of Enrollment, Director of External Affairs, and other departments on marketing initiatives to ensure cross-functionally aligned strategies, goals, and consistent messaging. • Collaborated with the Director of Social Justice and Inclusion to plan awareness events for prospective and current students.• Generated the highest number of leads since 2003 and an 11% increase in applications through the development and execution of an audience-informed digital marketing campaign.• Achieved 50% equestrian program growth over two years by leading audience-focused approaches to all outreach and marketing activities focused on program revitalization. Initiatives included elevating program offerings, updating marketing materials, and expanding online marketing efforts.

• Handled end-to-end admissions process inclusive of potential student recruitment, interviewing, and visit coordination.• Utilized a school-wide database to inform admissions efforts, digitize records, and manage campus visits.• Designed and wrote campaign emails aligned with audience trends and the admission process.• Launched department’s first content marketing campaign utilizing collected data to understand how families moved throughout the admissions process.

• Founded innovative start-up creating personalized paper flower bouquets for hospital patients; developed business plan inclusive of material sourcing, marketing, and product distribution. • Forged strategic community and sales partnerships by reaching out to nonprofits, hospital gift shops, gift shows/craft fairs, and individual community connections. • Doubled sales each year for first three years and achieved ROI in fourth year by focusing on product quality, production processes, and building positive community perception. • Accepted into Launch Chapel Hill Accelerator Program, which provided 8-10 start-ups with office location, business advisors, and local business firm support.

• Led marketing initiatives for new company branch focused on internal and client marketing projects; managed development and distribution of all written, social, podcast, and digital content. • Drove client base expansion by applying start-up mentality to business development; performed pro-bono marketing work for local nonprofits to support branch build-out. • Partnered with business owner to focus sales efforts by conducting market research and defining target audiences; collaborated with graphic designer to implement digital marketing strategy.• Authored e-book, The Beginners Guide to SEO, to provide clients comprehensive of SEO usage and benefits.

Instruct students (children/adults) in competitive and recreational horseback riding & horsemanship at various riding schools. Independently train competition horses, and work with their owners, to compete at advanced levels.

-Marketing research on clientele profiles, programs, and local outreach capabilities-Local outreach worked on building working relationships with surrounding businesses-Assisted in planned events to promote the studio and encourage people to spend time and buy locally in Downtown Hartford

- Designed online story-based directory for social entrepreneurs and social enterprises in Connecticut- Contacted and interviewed entrepreneurs for the directory - Wrote content for directory - Prototyped for online platform

Charged with creating and promoting summer/fall classes through use of flyers and poster campaigns. Taught a first level english as a second language class. Created a resume and interview class that brought in human resources personnel from surrounding area. Worked with graphic designer to update annual report and did photography used in report.

Tour guide for perspective students and their families. Included discussion panels as well as lunch meetings.

Organized medications and feed for 75 horses; regulated exercise timeOrganized Events:- Insured all 150+ competitors checked in and arrived at each of the three rings at their scheduled time- Oversaw 45 workers and insured that they were doing their designated job efficiently and accurately