Elizabeth Grigoriadis Email and Phone Number

• Engaged with IBM’s top Financial Services Institutions to identify, strategize, and advance their business and technology goals• Portfolio included: Data Science, AI, Machine Learning, Information Integration & Governance, Big Data, Database, Business Intelligence, Predictive Analytics, Financial Performance Management, Risk Analytics and Open-Source tools• Closed $2.5M in new business

An intensive sales training program focused on developing and preparing new sellers for client-facing roles.

• Attended client-facing and internal planning events in the State of Washington • Interviewed 13 State of Washington sales executives to build a case study on best prospecting practices• Engaged with solution experts in SaaS, Security, Cognitive, Analytics, Infrastructure, IoT, and Blockchain• Assisted with prospecting activities using LinkedIn Sales Navigator, Discoverorg.com, and eRepublic• Researched and composed a reference document with profiles on the top 26 state and higher education agencies to serve as a tool for current and future sales executives in the territory

• Generated additional revenue from existing accounts, secured annual contracts with an average of 150% growth in ad spend year over year• Developed 12 new business accounts from which 45% of those renewed contracts • Incorporated data layering to aid partners in reaching desired targeting KPIs• Led efforts in presenting different campaign options to a discontent client that was not intending to renew yearly contract. The client was impressed with the options presented, hence decided to renew contract and increase budget by 20%

• Performed sales prospecting by warm and cold calling an average of 75 to 100 small tolarge local businesses• Collaborated with Marketing, Production, Promotions, and Research teams to provide advertisers with targeted integrated marketing across Spanish-Language TV, Digital, Social Media and Grassroots platforms

• Managed marketing and digital projects through ideation, strategy, and execution phases; succeeded in overseeing 10+ simultaneous projects • Executed marketing campaigns across 25+ markets and lead each market team to successfully contribute their portion of the campaign• Managed execution, completion, and fulfillment of RFPs• Worked with Ad Ops in tracking digital campaigns• Integral component in leading digital new business accounts closing and implementation• Collaborated with 15+ Account Executives in producing ROI-driven marketing and sales presentations showcasing television, radio, digital, experiential, social media, talent endorsements, live interviews, and sweepstakes. Advertisers include: Ford (Tier 2), Chevrolet (Tier 1), Fiat Chrysler Automobiles (Tier 1), eHarmony, Morongo Casino, Kaiser Permanente, CA Lottery, El Pollo Loco, Wienerschnitzel• Experienced in working with Mexico-based clients on developing US marketing strategies• Developed and executed client integrations for local news, community affairs, and lifestyle shows with relevance to viewers, station, and clients