Elizabeth Hagan Email & Phone Number

• Led the execution and optimization of paid media campaigns across various media channels, including programmatic, social, search, and traditional, ensuring alignment with client objectives and enhancing overall campaign effectiveness. • Spearheaded comprehensive media planning and strategy development, achieving a 30% improvement in ROAS while optimizing budget allocation across channels.• Contributed to new business pitches, developing comprehensive paid media proposals tailored to a diverse client base, integrating multiple marketing channels.• Managed project workflows, providing clear direction to internal teams and serving as the primary point of contact for clients to ensure timely execution.• Performed research and analysis for RFP responses, integrating data-driven insights to inform strategies and enhance proposal quality.• Collaborated cross-functionally to deliver integrated marketing strategies, creatively ideating across various channels to maximize campaign reach.

• Led the execution of advertising campaigns across display, mobile, and video platforms, aligning with client marketing objectives.• Collaborated with the sales and account management teams to understand client objectives and ensure seamless ad campaign setup and implementation on various advertising platforms.• Continuously optimized campaign performance by making data-driven decisions, adjusting targeting parameters, and resolving any technical issues that may arise.

Atlanta Metropolitan Area

• Orchestrated and optimized multi-channel advertising campaigns, tailoring strategies to exceed client goals and KPIs.• Leveraged advanced analytics to analyze campaign performance, derive valuable insights, and implement data-driven optimizations.• Collaborated with cross-functional teams, including sales, creative, and ad operations, to achieve seamless campaign execution.

Atlanta Metropolitan Area

• Leverage a comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns for several clients at a time in order to achieve advertiser goals and KPIs• Ensure clients receive holistic campaign perspectives by working closely with digital sales and product teams. Responsible for collecting and interpreting campaign data to develop actionable insights in monthly reporting and weekly recaps. • Access and pull data in systems such as Google Analytics, Google Ads, Facebook, Google Ad Manager, DV360, CM360, and SEMrush. Leveraged knowledge in ad tagging/trafficking and conversion management (Google Tag Manager).

Atlanta, Georgia, United States

• Served as a liaison between the local market digital sales teams and centralized fulfillment providers. • Responsible for handling all market fulfillment inquiries and communication of campaign status and results. • Maintained a comprehensive knowledge of all aspects of digital fulfillment including product offerings, processes, workflows, SLAs, and KPIs.

Atlanta, Georgia

• Responsible for assisting markets with ad product selection, billing, and other forms of data entry. • Responsible for entering data, gathering and verifying insertion order data, and auditing data to ensure quality and accurateness. • Responsible for communication to other teams and markets when billing revision and reconciliation errors are reported and responsible for reconciling those errors.

Milledgeville, Georgia

• Managed closing duties, including restocking items and reconciliation of the cash drawer. • Networked with regular clients in order to bring in more customers and increase revenue. • Provided superior guest service, friendliness, and restaurant cleanliness using the restaurant’s proven systems and routines.• Trained and mentored new staff.