Liz Hartman Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

- Create complex multi-year roadmaps with projects spanning across 10+ teams- Organized and executed projects cross-functionally with Data Engineering, Analytics Engineering, Analytics Management, Reporting Solutions, SEO, DX/DI, Data Analytics, internal teams, and client teams- Utilize multiple project management systems such as Asana, Jira, and Miro for technical requirement gathering and project management - Oversaw 3 Managers of Data Strategy (15 clients in portfolio) to execute cross-functional projects and deliverables for their clients- Worked closely with Product Management and Product Engineering to create, enhance and streamline software prototypes for Wpromote's proprietary software 'Polaris'.- Worked with internal and external upper leadership for stakeholder buy in and prioritization of programs- Create deliverables and presentations for client resource scoping and sales pitches- Used critical thinking, technical knowledge, and business knowledge to prioritize deliverable delivery- With these cross-functional team projects, executed website updates/tagging, analytic deliverables, ETL pipeline automation, data modeling, and dashboard creation to name a few- Extensive technical documentation and visualization for streamlining and gap analysis- Collaborate with internal and external stakeholders on measurement strategy to establish KPIs for business performance. After creating a measurement framework, worked cross-functionally with other teams to execute tracking and performance reporting on framework- Client work spanned across multiple verticals: ecommerce, lead gen, enterprise, and b2b

Dallas, Texas, United States

- Create complex multi-year roadmaps with projects spanning across 10+ teams- Organized and executed projects cross-functionally with Data Engineering, Analytics Engineering, Analytics Management, Reporting Solutions, SEO, DX/DI, Data Analytics, internal teams, and client teams.- With these cross-functional team projects, executed website updates/tagging, analytic deliverables, ETL pipeline automation, data modeling, and dashboard creation to name a few- Extensive technical documentation and visualization for streamlining and gap analysis- Collaborate with internal and external stakeholders on measurement strategy to establish KPIs for business performance. After creating a measurement framework, worked cross-functionally with other teams to execute tracking and performance reporting on framework- Utilize multiple project management systems such as Asana, Jira, and Miro for technical requirement gathering, pipeline documentation and project management - Worked closely with Product Management and Product Engineering to create, enhance and streamline software prototypes for Wpromote's proprietary software 'Polaris'.- Client work spanned across multiple verticals: ecommerce, lead gen, enterprise, and b2b

Dallas, Texas, United States

- Create complex multi-year roadmaps with projects spanning across 10+ teams- Organized and executed projects cross-functionally with Data Engineering, Analytics Engineering, Analytics Management, Reporting Solutions, SEO, DX/DI, Data Analytics, internal teams, and client teams.- With these cross-functional team projects, executed website updates/tagging, ETL pipeline automation, data modeling, and dashboard creation to name a few- Collaborate with internal and external stakeholders on measurement strategy to establish KPIs for business performance. After creating a measurement framework, worked cross-functionally with other teams to execute tracking and performance reporting on framework- Utilize multiple project management systems such as Asana, Jira, and Miro for technical requirement gathering, pipeline documentation and project management - Extensive technical documentation and visualization for streamlining and gap analysis- Worked closely with Product Management and Product Engineering to create, enhance and streamline software prototypes for Wpromote's proprietary software 'Polaris'.- Client work spanned across multiple verticals: ecommerce, lead gen, enterprise, and b2b

Dallas, Texas, United States

- Manage team of 2 coordinators, as well as manage/delegate tasks across other internal teams- Spearheaded year-long data automation project, working with clients to link DCM, Google Analytics and BigQuery and creating new tagging strategy- Advise media placements to plan biannually based on media performance- Manage client budgets and optimize spend based on campaign performance- New client onboarding, including identifying KPIs, program strategy, and tagging structures- Tag and traffic media placements to partners on a daily cadence- Perform monthly analysis of global paid media programs across multiple external channels to recommend content optimizations, program cancellations, and other actionable insights- Work with internal teams to create client dashboards based on KPIs and best practices for data visualization

Dallas, Texas, United States

- Create biannual program plans based on client campaign goals and KPIs- Manage client budget to cancel underperforming programs and book new opportunities based on media performance- Create quarterly paid media and competitive analysis and present to key stakeholders- Tag and traffic media placements to partners on a daily cadence- Perform monthly analysis of global paid media programs across multiple external channels to recommend content optimizations, program cancellations, and other actionable insights

Dallas, Texas, United States

- Lead client calls regularly to advise best practices for content and programs based on paid media analysis- Analyze global paid media campaign data to provide actionable insights across multiple paid media channels and relay recommendations to clients- Develop quarterly trend and competitor analysis, visualize data, and present to key stakeholders- Tag and traffic media placements to partners on a daily cadence- Perform monthly analysis of global paid media programs across multiple external channels to recommend content optimizations, program cancellations, and other actionable insights

Dallas, Texas, United States

- Manage client deliverables and program mix across multiple channels and regions- Analyze global paid media campaign data via Tableau to provide actionable insights across multiple paid media channels and relay recommendations to clients- Execute recommended optimizations to improve real time ROI of paid channels- Tag and traffic media placements to partners on a daily cadence- Perform monthly analysis of global paid media programs across multiple external channels to recommend content optimizations, program cancellations, and other actionable insights

Dallas, Tx

MCC was acquired by Mod Op in 2019.- Lead for all day to day client communications- Manage deliverables across domestic/4+ international media plans and 5+ external channels- Tag and traffic media placements to partners on a daily cadence- Perform monthly analysis of global paid media programs across multiple external channels to recommend content optimizations, program cancellations, and other actionable insights

Dallas/Fort Worth Area

Monitor client website data, analyze and recommend, create reports and deliverables to clients about their website and company presence, industry, and performance. Conduct secondary research on industries to accompany creating primary research surveys, deploy and analyze responses and relay findings to clients.

Richardson, Tx

Worked in a team to produce marketing deliverables for the commercial HVAC sector of Lennox International. Was responsible for managing commercial product literature stock and updates as well as writing revised copy. Created original copy and content for commercial product awareness emails that were sent to a large consumer audience. Tracked and analyzed email performance. Produced spreadsheet analysis of the effectiveness of product promotions and helped relay findings and recommendations to management team. Performed an audit on the commercial e-commerce website to identify problems and relayed required changes to outside agency and in house graphic designer.

Dallas/Fort Worth Area

Conducted marketing research for Jack Mason company based in Dallas, TX. Was presented with a business problem, used secondary research of industry and competitors to create an online survey for our primary research. Wrote survey using Qualtrics and paired with outside survey company to distribute and conduct survey. Analyzed survey results and conducted cross tabulations to find statistically significant findings, presented final findings and recommendations to executives at Jack Mason.