Elizabeth Hawks Email and Phone Number

As an expert marketing consultant, I help clients establish an elevated visual identity, a slick digital presence, and solid marketing strategy to attain their KPIs.• Consult on marketing strategy as well as create digital and print designs, concepts, and marketing collateral for theater productions, artists, authors, charity events, and small businesses.• Modernize branding and templates for clients to appeal to their target audience more effectively.• Develop client websites and… Show more As an expert marketing consultant, I help clients establish an elevated visual identity, a slick digital presence, and solid marketing strategy to attain their KPIs.• Consult on marketing strategy as well as create digital and print designs, concepts, and marketing collateral for theater productions, artists, authors, charity events, and small businesses.• Modernize branding and templates for clients to appeal to their target audience more effectively.• Develop client websites and landing pages based on client identified KPIs including: establish domain names and hosting, creating pages and graphics, customizing plug-ins, developing and integrating e-commerce capabilities and strategies upon request, and training clients to maintain their site.• Personalize invitations and décor for clients' milestones and special occasions such as weddings, births, retirements, and anniversaries, resulting in 100% client satisfaction. Show less

I leverage my expertise in marketing, graphic design, and web development to craft and execute a dynamic content marketing strategy for an eCommerce enterprise. My focus lies on strategizing UX/UI elements to guarantee an intuitive and captivating user journey. and creating SEO-optimized content to bolster organic traffic generation. • Established an eCommerce website, social media presence, and email list to promote artwork during the pandemic. • Instituted and maintained brand… Show more I leverage my expertise in marketing, graphic design, and web development to craft and execute a dynamic content marketing strategy for an eCommerce enterprise. My focus lies on strategizing UX/UI elements to guarantee an intuitive and captivating user journey. and creating SEO-optimized content to bolster organic traffic generation. • Established an eCommerce website, social media presence, and email list to promote artwork during the pandemic. • Instituted and maintained brand standards to ensure consistent messaging and visual identity. • Created multimedia content to align with brand guidelines, including videos, graphics, and written materials. • Developed and managed multiple email funnels to build and nurture a subscriber base. • Collected and analyzed web metrics to inform strategy and optimize performance. • Implemented top funnel marketing strategies, achieving 68% open rate and 42% click-through for Welcome Email. • Generated a passive income stream by selling artwork through online platforms. Show less

Developed and executed comprehensive marketing strategies to engage and retain an annual audience of 300,000. I managed multi-channel advertising campaigns across print, broadcast, digital, and social media platforms; oversaw the email marketing program; created and distributed engaging online content; and implemented grassroots and word-of-mouth marketing initiatives. • Managed $2M departmental budget. • Revamped Camp Arena Stage ad campaign, achieving full enrollment/waitlist in… Show more Developed and executed comprehensive marketing strategies to engage and retain an annual audience of 300,000. I managed multi-channel advertising campaigns across print, broadcast, digital, and social media platforms; oversaw the email marketing program; created and distributed engaging online content; and implemented grassroots and word-of-mouth marketing initiatives. • Managed $2M departmental budget. • Revamped Camp Arena Stage ad campaign, achieving full enrollment/waitlist in record time. • Transformed "Mindplay" from slow sales to sold-out run, surpassing seat and revenue goals, through strategic promotions. • Developed in-kind partnerships and special rates with local restaurants, entertainment venues, and hotels. Show less

Managed the development of all creative content for media and marketing purposes to meet the goals of marketing campaigns including photos, videos, displays, publications, digital ads, social media graphics, emails, direct mail, and web content. • Rebuilt subscription base post-COVID from $0 to $2M via a revamped landing page, compelling direct mail pieces, segmented emails, and a retargeting paid digital campaign. • Oversaw and managed the development, storyboarding, and execution… Show more Managed the development of all creative content for media and marketing purposes to meet the goals of marketing campaigns including photos, videos, displays, publications, digital ads, social media graphics, emails, direct mail, and web content. • Rebuilt subscription base post-COVID from $0 to $2M via a revamped landing page, compelling direct mail pieces, segmented emails, and a retargeting paid digital campaign. • Oversaw and managed the development, storyboarding, and execution of institutional and production photo and video shoots for media and marketing purposes, including b-roll, with internal and external photographers, videographers, and editors. • Provided art direction and editorial oversight for marketing collateral including print and digital brochures, ads, show programs, posters, exhibits, signage, direct mail, infographics, and other content marketing assets. • Designed thematic lobby activations for shows, boosting social media shares and audience engagement. Show less

• Pioneered and presented weekly ROAS/sales/web traffic metric reports for data-driven campaign adjustments. • Modernized subscription and production landing pages resulting in improved conversion rates. • Launched interactive multimedia playbill for "Change Agent" amid COVID restrictions, enhancing audience experience.

Led Marketing and Communications Team initiatives as the expert on front-end web design, UX, 508 compliance/accessibility, and HTML email marketing and design. Redesigned, mocked up, prototyped, coded, and maintained PSC.gov, FOH.psc.gov, and client websites. Pitched and managed the complete website redesign and migration of PSC.gov, completing the project on time and under budget. Analyzed user needs to determine technical requirements. Collaborated with management and development teams to… Show more Led Marketing and Communications Team initiatives as the expert on front-end web design, UX, 508 compliance/accessibility, and HTML email marketing and design. Redesigned, mocked up, prototyped, coded, and maintained PSC.gov, FOH.psc.gov, and client websites. Pitched and managed the complete website redesign and migration of PSC.gov, completing the project on time and under budget. Analyzed user needs to determine technical requirements. Collaborated with management and development teams to prioritize needs, resolve conflicts, develop content criteria, and select appropriate solutions. • Developed and maintained 12 public agency websites.• Produced site maps, image templates, and page templates that met project goals, user needs, and industry standards.• Collected and evaluated web metrics using Google Analytics to measure marketing campaign goals.• Designed, coded, distributed, and analyzed metrics of HTML email and newsletter campaigns. Show less

Created strategic health marketing campaigns and distributed them nationwide on a monthly cadence resulting in significant audience growth and service utilization. Generated graphic designs that aligned with promotional marketing campaigns, ensuring consistency with branding and appropriateness for the target audience. Extended print campaigns to online audiences by creating companion web pages with interactive elements and HTML email designs for promotion. • Designed and maintained 508… Show more Created strategic health marketing campaigns and distributed them nationwide on a monthly cadence resulting in significant audience growth and service utilization. Generated graphic designs that aligned with promotional marketing campaigns, ensuring consistency with branding and appropriateness for the target audience. Extended print campaigns to online audiences by creating companion web pages with interactive elements and HTML email designs for promotion. • Designed and maintained 508 compliant, SEO-optimized web pages with interactive elements. • Designed posters, flyers, digital assets, and other marketing collateral with accompanying web campaigns. • Created high-quality promotional email designs utilizing layout principles, efficient coding, and aesthetic design concepts. • Converted designs into HTML eblasts and eNewsletters, segmented them, and prepared them for dissemination to an audience of 400K every month. Show less

— Taught ASL as a foreign language in two high schools

— Taught literature and grammar to honors high school students— Sponsored the school's yearbook and newspaper— Responsible for teaching desktop publishing, graphics editing, maintaining publication styles, and publishing 6 papers and a yearbook annually— Worked closely with the publishing company to ensure files met all specifications