Account Executive
Fresno, Ca
Boutique Marketing, Advertising and Public Relations agency with clients in a wide variety of industries including: community banking, residential production homebuilding, large scale public events, nonprofit organizations and more. Through my tenure, I have had the opportunity to enjoy a diverse scope of work through our clients, including: Marketing● Serve as the lead account executive for multiple agency clients, managing their day-to-day activities for business-to-consumer and business-to-business target audiences.● Strategically position clients to gain interest of diverse stakeholders and media outlets. ● Develop and implement unique campaigns to increase client’s brand awareness among their target audiences.● Provide direction to in-house designers to create branded materials for clients, including print and digital advertisements, collateral sales material, email marketing and social media. ● Review, analyze, edit and make recommendations regarding client materials to ensure key messaging aligns with the client’s brand and is communicated clearly and concisely. Special Events● Strategic coordination, planning and execution of a wide variety of events.Advertising ● Manage print, digital, broadcast television and radio advertising buys, covering a territory from Kern County north to Sacramento County. ● Analyze reach and frequency, and negotiate rates accordingly. ● Manage return on investment and provide a detailed synopsis of results. ● Work with in-house designers to ensure print and digital creative is impactful.Public Relations● Draft and distribute communications, including media alerts and press releases, for clients to launch new hires, products, campaigns, grand openings, large events, and more. ● Actively build and maintain professional relationships with media contacts resulting in additional positive public exposure and earned public relations for clients.