Founder and creator of Saturday Night Pasta

The Fink restaurant portfolio is united by a common vision of excellence in hospitality and service. The stable of restaurants includes four solely owned restaurants Quay, Bennelong, OTTO Sydney and OTTO Brisbane, along with two partnerships, Firedoor and Beach Byron Bay.As Head of Creative, I am responsible for “all things creative” across the group. This involves (but is certainly not limited to) creating and building strategic campaigns across marketing and communication platforms (both internally and externally), brand development and maintenance and creative direction within the venues.Over my years at Fink, I have been involved with the launch of three high profile restaurants – Firedoor, Bennelong, OTTO Brisbane and the relaunch of Quay, as well as further cementing OTTO Sydney’s place as a powerhouse dining institute. I work closely with Fink’s incredible stable of chefs, working to tell their stories and building their brands both on a local and international stage. Highlights • Leading the communication and marketing strategy for the launch of Bennelong Restaurant in the Sydney Opera House• Building Lennox Hastie profile and working with him on sharing his story through various communication channels including the launch of his first book, Finding Fire and his episode on Netflix’s Chef’s Table. • Leading creative and communication decisions for the rebrand of Quay which included the “Farewell to the Snow Egg campaign – No Egg” • Developing the Fink brand including a rebrand, establishing a highly engaged database, build and leading internal Fink culture and creating several group wide campaigns• Creating and launching the above-the-line campaign, The Big Night Out – a winter dining campaign for Fink restaurants• Creating and launching Hello Dining, a joyous content campaign that celebrated our people and places• Securing countless editorial opportunities including multiple covers and feature articles in major local and global publications

• Creating and implementing integrated communication strategies for lifestyle and luxury brands• Adapting and executing global PR strategies to a local market• Developing creative and innovative ideas to raise the profile of brands and position them amongst the luxury market• Writing, distributing and management of all press releases to relevant media• Building and developing relationships with media, stylists and key influencers, particularly in the food industry• Arranging and supervising press interviews including TV, radio and print feature articles• Product placement across all media platforms including magazine, newspaper, broadcast, online and international publications. • Organising high profile media events including restaurant and store openings; food, wine and glass tastings; product launches, intimate luxurious dinners and large scale launch events • Budget management• Organising international press trip famils including organising business class flight support • Direct client management • Organising photo shoots including look book/product shoots and pre publicity shoots• Monthly reporting and KPI management

• Stocktaking• Managing the showroom• Answering media briefs• Assisting with media launches• Assisting with consumer/vip shopping nights