-Collaborate closely with CEO, Chief of Staff, and Senior Marketing Manager to create strategic marketing campaigns. Execute content based on determined goals with sense of urgency. -Responsible for building an omni-channel seasonal messaging strategy that supports top investments, new ideas, brand stories, and everyday business needs-Lead messaging strategies in B2C digital ads and manages photography, graphic design and copy work flow to ensure product messaging is supported and brand is cohesive on all platforms. -Build the b2c messaging calendar, including e-mails, social media, blog stories, digital ads, etc. Concept and direct execution of website, digital marketing and wholesale creative deliverables. Manages work-flow of creative and brand projects.-Collaborate with CEO and photo team to plan and execute creative photo shoots (studio and lifestyle), which will support all product strategies and bring the product to life in print and online. Lead photography creative process including managing Photography Team priorities and creative direction based on seasonal marketing strategy and brand stories.-Manage Brand Content Specialist, Marketing Coordinator, Lifestyle and Studio Photographers, and Stylist to assure content is on-brand, strategically planned, and executed for digital channels. Find inspiration from other brands to infuse new and robust ideas into marketing to lead brand growth. -Work closely with Art Director and Graphic Design Team to manage creative project work flow and execute creative campaigns that are authentic to Natural Life brand vision and voice. -Partner with Product Development and Purchasing teams to be knowledgeable on key investments and current and future inventory levels.

**While attending VCFA -Planned bookstore events from concept to event execution including book signings, author readings, interactive events, children's story times, etc. to build traffic and revenue. -Created on-brand marketing deliverables including fliers, social media images, and email graphics to market events in both the digital and physical space. Executed social media strategy on Facebook and Instagram to share marketing posts.-Managed all vendor, manager, and author communication, preparatory details, spacial planning, and event timeline needs to assure streamlined day of set.-Planned and executed installation needs for events and holidays including merchandising, window design, and floor plan moves. -Directed day-of set-up start to finish as point person for all event logistics to ensure smooth, enjoyable, and fun event.

-Worked directly with CEO to develop brand and merchandising strategy that supports company vision-Implemented strategy through developing and management of a merchandising team. -Acted as a team leader in both creative and operational visual processes from conception to implementation for corporate and field teams.-Developed merchandise placement strategy for E-commerce, Trade Shows, Key Accounts, and NL Flagship Store.-Developed visual tools to ensure brand and visual merchandising consistency.-Collaborated across all teams and build partnerships to create aspirational and business-driving visual merchandising.-Created and managed product merchandising and brand strategy for Wholesale and Consumer Websites. -Developed Natural Life visual merchandising skills in team members (NL Store, Key Accounts, Trade Shows, Field Merchandisers, E-commerce Merchants, etc.)-Designed fixtures/props that support and enhance Natural Life products.-Managed budget to ensure department efficacy in all areas. (i.e. travel, fixtures, photography) -Created brand merchandising guides to ensure consistent visual merchandising for in-house retail and wholesale accounts. -Curated and style for product photography: wholesale catalogue, lifestyle shoots, wholesale and retail websites, social media.-Helped execute marketing assets including wholesale and retail catalogs through photography, styling, design layout, and copy writing.

Violet Boutique (July 2012 to March 2015)-Re-designed, conceptualized, and merchandised entire store look in fall 2012. Included: creating entire new aesthetic concept for store, designing and building of new fixtures, creating layout of floor plan and all fixtures, directing merchandise placement, installing window and interior store display elements -Merchandised and directed seasonal floor moves; Strategized and directed merchandise moves based on sales volume, inventory levels, seasonality and product newness, color story, and aesthetic appeal; Designed and built window installations and interior merchandising display elements based on seasonality, functionality, and creative enhancement-Attended and managed vendor buy meetings; Sourced new “brand-right” product for store inventory; Developed relationships with wholesale vendors and artisan makers; Identified product brands, (based on sales volume and customer demand), to re-stock, increase line offering, markdown, and dropRethreaded, Inc. (July 2013 to September 2014)-Developed and taught merchandising techniques to establish standards used for events, home parties, and new retail concept store. Included: basic merchandising standards, color-story development, life-styling vs. straightforward, how to identify shopping patterns and highest volume fixtures, and creating a “Rethreaded Woman” -Member of “Retail Store Concept Team”: Collaborated on design, aesthetic, display and merchandising functionality of Rethreaded concept retail store launched in September 2014 -Member of “Product Development Team”: Worked with various potential collaboration projects; Taught “Intro. To Design” classes outlining basic elements of design; Worked directly with original team of seamstresses to develop confidence and artistic design skill

**Acting Interim Buyer (August 2011 to April 2012)-Responsible for financial goals for the sweater department, including: sales, “Open to Buy”, IMU, style count, monthly and quarterly retails, attributes by category-Planned, balanced, and executed the sweater assortment based on current and historic selling, trend analysis, concept and merchandising stories, silhouette, fabrication, and seasonality-Collaborated with all design partners from initial sketch reviews/product development to final “hindsight” past season review, included: Working to create unique styles with each designer at “sketch review” presentation; Reviewing all proto samples at finalization stage; Communicating through entire buy process; Collaborating on all fittings/colorings/yarn selections; Providing feedback on current product selling; Creating cohesive end of season presentation to be utilized for future designs-Traveled regionally bi-weekly: To strengthen existing, and develop new, market partnerships; To search for inspiration ideas and samples; To attend market shows, participate in events, and visit vendor showrooms -Collaborated with internal messaging teams (catalog, web merchandising, retail merchandising, public relations) to convey cohesive messages based on seasonal and brand appropriate trends-Participated in high-level business meetings with directors and company executives communicating business strategies, product development, and trend analysis-Created exclusive projects with market vendors to add special “top tier” product buys into regionally specific locations

**While attending SCAD-Assisted with processing and preparing merchandise for placement on the sales floor -Participated in analysis of weekly business and walkthroughs assessing plans for future moves of merchandise -Styled and outfitted in-store and window mannequins based on current fashion trends, specific customer-base, and company inspiration-Created inspiration “tear-sheets” to communicate both business and creative strategies to entire store team -Provided customer-centered service experience through listening to customer needs and offering thoughtful suggestions

-Managed and executed the process of merchandise flow to sales floor -Decided merchandise placement based on business strategy and creative concept -Analyzed, strategized, and created goals to grow department revenues -Used creative and entrepreneurial business strategies to ensure visually pleasing color stories, innovative outfitting, and practical merchandising choices -Assisted with visual display from inspiration to execution-Gathered and communicated feedback to corporate headquarters from five district stores, answering product-specific questions -Created story and inspiration boards to communicate both business and creative strategies to entire store team

**Sales Associate (January 2006 to September 2006) **Freelance Merchandiser (October 2006 to June 2009)-Created visually pleasing windows, showcases, and displays to achieve increased traffic and sales -Assisted customers with residential and commercial interior design needs -Worked directly with production crews for film and print set design -Handled such retail-specific customer service oriented tasks as point of sale, guest satisfaction, and shop upkeep