Elizabeth Murphy Email & Phone Number

Washington, Dc, Us

Vernon Hills, Il, Us

Collaborate closely with internal team to strengthen brand image, help connect with intended audiences, and ultimately support sales and growth. Outreach consists of consumer media placements, targeted product seeding initiatives, brand collaborations, and special partnerships and events.

Work with MRC to enhance its mission to connect the community, engage local businesses, and gather valuable insights into future events and activities while raising awareness for MRC as an organization. Served as event lead for the first ever Movie Under the Stars event successfully providing family-friendly entertainment and fostering community engagement for more than 400 community members.

- Provide strategic guidance to business leaders.- Help define and refine communication objectives, identify key stakeholders, and develop tailored messaging strategies aligned with company goals and values to drive business strategy and enhance company brand position in the market.

Boston, Massachusetts, Us

-Led a team of internal and external contributors to plan, develop and execute integrated campaigns to maximize PR opportunities that amplified key marketing moments, strategic programming, and product launches ultimately driving awareness, acquisition, and sales.-Collaborated with sales, customer care, business operations, engineering, design and marketing departments on GTM launch of a first-of-its-kind consumer cargo-carrying following robot and worked to enhance PFF's position as an industry leader in smart following technology for personal (DTC) cargo-carrying and market-ready (B2B) robots for business autonomy sectors.-Directed media relations strategy and served as media liaison with outlets, including Wall Street Journal, USA Today, WIRED, Fast Company, Bloomberg, Jimmy Fallon, US Weekly, goop, to schedule interviews, issue company statements, demo product, and address negative publicity to preserve company integrity and image.-Authored press releases, talking points, awards submissions, leadership message points, blogs, social media content, email marketing campaigns, website copy, user manuals, and internal communications.-Oversaw product launches, pilot programs, partner opportunities, events, and influencer collaborations.-Served as company liaison to MA legislative community.-Served on newly formed Robotics Industry Steering Committee (RISC) designed to grow the robotics cluster in MA alongside Amazon Robotics, iRobot, Boston Dynamics, Raytheon, MassRobotics.-PFF is a Piaggio Group funded company, the Italian manufacturer of Vespa.

Männedorf, Ch

-Collaborated with Executive Board Member, Nadja Swarovski, to shape strategic initiatives and long-term goals for Swarovski’s $3.3 billion global business and the Swarovski Foundation.-Developed and executed integrated communications strategies across fashion, jewelry, entertainment, and art platforms, resulting in earned media coverage and providing content for owned and paid media channels.-Led partnerships, sponsorships, and product integrations across Film, TV, Broadway, Fashion, Music, Arts, and Non-Profit industries, increasing brand awareness, generating press impressions and driving sales. -Served as point of contact for high visibility partnerships with Jennifer Lopez, Madonna, Jeremy Scott, Versace, Penelope Cruz, Miranda Kerr, Karlie Kloss, Disney, Warner Bros., Fox, The Costume Designers Guild, Academy of Motion Picture Arts and Sciences, BAFTA, and more.-Managed multi-million dollar budgets and cross-functional teams of up to 10 across international locations.-Cultivated industry and media relationships for talent procurement, negotiation, and influencer engagement for events, red carpet dressing, in-store appearances and social media engagement.-Negotiated high-ROI sponsorship packages, generating millions in earned media and impressions.-Directed cross-functional teams to secure organic and paid product placements, enhancing brand visibility.-Managed branding campaigns, event marketing initiatives, and analyzed KPIs to ensure objectives were met.-Led production of special events and in-store activations from celebrity dinners and launch parties to seasonal press days, overseeing external agency partners and logistics.-Oversaw retail licensing collaborations with Disney, Warner Bros., Fox, HSN, and Bloomingdale’s.

Us

-Identified opportunities for brands with leaders in fashion, art, film, sport, music, and hospitality via strategic partnerships and events.-Fostered relationships with national and regional media outlets to successfully pitch products and events, generating millions of impressions.-Managed press outreach, seasonal product launches, on-air television placements, consumer and VIP events, media strategy, and partnership/ sponsorship opportunities for accounts, such as Jo Malone London, bliss, stila, John Varvatos, Ernst Benz, and EIF.-Managed daily office operations and directed eight employees at boutique PR firm, building a high-performing team and positive work environment.-Oversaw account finances, ensuring profitability targets were met.

New York City, New York, Us

-Managed special events; oversaw production, red carpet and celebrity outreach for fashion, lifestyle, entertainment, beauty and non-profit industries, including Estee Lauder, Levi’s, Kwiat Diamonds, Baccarat, Kodak, Beverly Wilshire Beverly Hills | A Four Seasons Hotel, Robert Marc Eyewear, Baby Einstein, Jim Beam Brands, and Absolut.

New York, New York, Us

-Managed public relations for fashion, beauty, lifestyle and celebrity clients, including Victoria’s Secret, Frederic Fekkai, Sama Eyewear, and Arnold Schwarzenegger among others. -Organized and ran promotional and charity events. -Created new business proposals, press releases, media alerts, talking points, itineraries and monthly activity reports for clients and events. -Created and executed marketing plans. -Coordinated interviews and photo shoots.

Los Angeles, Ca, Us

-Assistant to President; Assistant to Motion Picture Literary Agent -Assisted agents in managing and promoting careers of writer, director, and producer clientele.

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Education record

Education record