Liz Kapsner Email & Phone Number

Richmond, Virginia, United States

Fayetteville, Arkansas Area

I offer freelance services in copywriting and editing for various marketing mediums such as blogs, website, print, social media, video, email, and more. View examples of my work on my online portfolio: https://liz-kapsner.journoportfolio.comFeel free to send me a message to begin a discussion on any of your freelance copywriting needs.

- Collaborate with executives and department leads to develop and execute communication plans that inform and engage students, employees, and the general public. Examples of larger communication plans include college-wide Workday implementation, class registration, student enrollment, and COVID-19 response. - Collaborate with subject matter experts to strategize and create written content for various marketing mediums such as website, blog, video, email, press, social media, and print and digital ads. - Collaborate with a creative team and utilize a project management system to implement marketing campaigns that raise brand awareness and increase student lead generation for recruiters by 5-10% year over year.- Utilize SEO strategies to oversee the copywriting and content development for the college's website, its culinary program website, and internal Sharepoint site through content management systems. - Build relationships with and pitch press releases to local and regional media to raise awareness of the college’s initiatives and strengthen its brand and reputation.

United States

- Collaborated with a creative team and utilized a project management system to implement marketing campaigns for the company's military veteran hiring program initiatives. Campaigns included media channels such as email, social media, digital ads, blogs, print materials, and job postings. Worked with a digital analyst to measure digital advertising efforts. - Managed content marketing for the company’s truck driver recruitment department. Work included maintaining a content calendar and writing and editing copy for blog posts, print materials, CRM email templates (Salesforce), website, videos, infographics, and more. - Researched and implemented SEO strategies for the company's blog, website, and YouTube channel to increase organic traffic.

Rogers, Ar

- Coordinated the mill’s rebranding campaign by revamping product packaging, executing a new e-commerce website and blog, as well as designing new retail signage and print materials. - Developed and executed marketing campaigns to raise awareness of the company's baking products, restaurant, and special events, such as live music, cooking demonstrations and an annual craft fair that attracted thousands of attendees. Raised awareness by way of social media, blog, website, print ads, and media releases. - Improved communication and service with local and national wholesale customers and increased product placement within retail stores and restaurants.

United States

- Managed advertising campaigns for regional clients. Established department procedures that included professional email and phone communications, informative media kits, practiced negotiations and quality graphic design of print ads. - Increased public awareness of the magazine and its book publishing services by managing the company’s social media content, planning special events, giving presentations at local businesses, and attending networking events. - Wrote industry-related articles and feature stories for the magazine.

Public Relations, Journalism

Education record