Elizabeth K.

Elizabeth K. Email and Phone Number

Healthcare Marketing | Growth, Brand, and Product Marketing @ Gravie
Elizabeth K.'s Location
Phoenix, Arizona, United States, United States
About Elizabeth K.

Former Team USA and professional athlete turned marketing leader with over a decade of experience in D2C, B2B2C, and Brand Marketing. My expertise lies in member engagement, product marketing, and growth marketing, specializing in the healthcare industry for the past 6 years.

Elizabeth K.'s Current Company Details
Gravie

Gravie

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Healthcare Marketing | Growth, Brand, and Product Marketing
Elizabeth K. Work Experience Details
  • Gravie
    Senior Manager - Member Growth And Product Marketing
    Gravie Aug 2023 - Present
    Minneapolis, Minnesota, Us
    Leads Gravie's member marketing strategy, product marketing, provider marketing, clinical marketing, and all digital health partner marketing.
  • Sword Health
    Marketing Manager - Member Growth
    Sword Health Aug 2022 - Jul 2023
    New York, New York, Us
    • Managed strategy of multi-channel member engagement/enrollment marketing campaigns for various healthplans and employer group clients.• Owned the health outcomes and DE&I marketing strategy, which incorporated clinical data findings into marketing and sales resources. • Expanded marketing access for ~70% of my clients in my first 3 months at Sword, which resulted in an increase in product adoption/enrollments ranging from 40%-417% by audience Q/Q.• Created self-serve toolkits that provided health plans employer groups access to customized co-branded and tri-branded enrollment marketing materials.• Spearheaded case studies in partnership with customer insights to provide Marketing and Customer Success team with audience, messaging, and other test insights to be used across B.o.B.
  • Tivity Health
    Marketing Manager - Prime Products/Brands Lead
    Tivity Health Feb 2020 - Aug 2022
    Franklin, Tn, Us
    • Responsible for all marketing and brand initiatives of our Prime division, including managing all member engagement and enrollment campaigns, product marketing messaging positioning, B2B marketing, and leading all creative development.• Implemented paid media efficiencies that drove CPP down by over 74% and increased eligibility checks by 240%.• Managed marketing relationships with dozens of large market clients ranging from BCBSA to Mutual of Omaha, to drive engagement.
  • Tivity Health
    Marketing Specialist
    Tivity Health May 2019 - Feb 2020
    Franklin, Tn, Us
    • Implemented marketing strategies that drove initial and sustained engagement.• Served as cross functional specialist responsible for defining segmentation and integrating new channels and campaigns into client marketing plans.
  • Olsson
    Corporate Marketing | Brand
    Olsson Jan 2018 - May 2019
    Lincoln, Ne, Us
    Worked closely with technical staff to develop marketing strategies for Region.
  • Entercom
    Marketing
    Entercom Jun 2016 - Jan 2018
    Philadelphia, Pa, Us
    Supported marketing campaigns for regional and National clients, ranging from McDonalds to White Claw, including creative asset and copy development, and recommending campaign efficiencies.
  • Fina
    Professional Athlete-Spain
    Fina Jul 2015 - May 2016
    Lausanne, Vaud, Ch
    Professional water polo player within the European league. • Awarded MVP in Spain and Europe-LEN.• Won Spanish National Championship • Won European Championship
  • The Social Grocer
    Marketing Specialist
    The Social Grocer Jan 2015 - Sep 2015
    Chandler, Az, Us
    Responsible for client management and campaign development. Primary involvement was in the fitness, health, and insurance field.
  • Usa Water Polo
    Senior National Team Athlete
    Usa Water Polo Apr 2013 - Jan 2015
    Irvine, California, Us
    Was a part of the USA Senior National team for women's water polo. • Won Gold at World League Super Finals in 2014• Won Silver at Intercontinental in 2014

Elizabeth K. Education Details

  • Arizona State University
    Arizona State University
    Communications
  • Waubonsie Valley High School
    Waubonsie Valley High School

Frequently Asked Questions about Elizabeth K.

What company does Elizabeth K. work for?

Elizabeth K. works for Gravie

What is Elizabeth K.'s role at the current company?

Elizabeth K.'s current role is Healthcare Marketing | Growth, Brand, and Product Marketing.

What schools did Elizabeth K. attend?

Elizabeth K. attended Arizona State University, Waubonsie Valley High School.

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