Creative Marketing Manager
Schnecksville, Pa
As the first professional designer to fill this role at Lehigh Valley Zoo, Elizabeth had the opportunity to develop the entire position from the ground up and became responsible for the organization's rapid expansion of its marketing department. • Consulted with staff to identify their graphic needs, budget constraints, and reasonable deadlines for projects; served as a liaison between the client and printers/publishers and fabricators of signage.• Conceptualized, designed, and produced art for a wide range of media including: print and web marketing material, multi-page layouts, illustrations, infographics, exhibit elements, trade show displays, signage, souvenir merchandise, staff uniforms, etc.• Coordinated the printing or signage production process: wrote reproduction specifications; selected ink, paper, and print quality; prepared files for production; inspected proofs for accuracy; and recommended contractors for various jobs.• Oversees all aspects of publication of marketing pieces and website design. This includes, but is not limited to advertisement schedules, design, format, spec guidelines, editorial, production calendars, and acting as a liaison with marketing partners on each piece.