The eCommerce Digital Shelf Analyst is responsible for the development, management, execution, and measurement of digital shelf initiatives that lead to increased online sales across channels.Own digital shelf content development strategy to drive visibility and conversion of Wells product across retailers and channels. Lead relationship with eComm content agency to execute your strategy.Partner cross functionally with Master Data Management team to ensure digital shelf content is accurately reflected in PIM solution.Partner with Brand Management teams to ensure digital shelf content is aligned to key brand messaging priorities and guardrails.Establish digital shelf performance KPIs, create scorecards and manage tools needed to report on those KPIs, and translate digital shelf performance insights into recommended actions to drive increased online sales.Develop tight integration with media manager, shopper and customer teams to ensure Digital Shelf performance and initiatives are aligned to overall retailer initiatives.Lead Wells review generation programs with BazaarVoice including annual innovation sampling programs and ensure reviews are accurately syndicated across channels and brand.comProactively identify new processes and procedures to ensure digital shelf considerations are part of commercialization process.Be the Wells expert on specific retailer digital shelf capabilities and drive digital shelf education throughout Wells. Proactively identify future digital shelf needs and investment through contributing to eComm annual and Three-Year planning

* Elected to serve a four-year term on the Board of Trustees of the Batavia (Illinois) Public Library during the Illinois Consolidated Election in April of 2019 and re-elected in 2023.* The Board of Trustees establishes the budget and policy for the Library District and appoints the Library Director, who serves as the Library's chief executive officer. * Served as Official Representative from the Board to the Batavia Public Library Foundation and member to the Outreach Committee from 2019-2021, Chair of the Outreach team and member of the Facilities committee for 2021-2023* Elected to serve as Board of Trustees Vice President for 2021-2023 and 2023-2025

*Directly manage and support team of 6 people, includesmanaging eCommerce content (images, video, copy, SEO) on behalf of clients for a range of products across retailers like Amazon, Walmart, Target, and more.*Support strategy and training for SEO copywriting, eCommerce content analysis, basic Excel work, and content syndication tools*Direct day-to-day involvement in content strategy for clients and for internal best practices. *Assess personnel needs based on signed client work; organize support for new work as it comes in*Work to grow team’s skills—personal and professional as it applies to this role and beyond*Performance assessments, conflict resolution, and performance improvement plans*Worked directly with retailers to ensure successful publication of content created by clients and/or internal partners.*Work with other managers to grow team capabilities and improve processes*Assess resumes and conduct interviews*New hire onboarding, provide trainings, update training materials

• Write, edit and proof content for online commerce through: Assessing data and information needs for content projects Synthesizing meeting notes, sell sheets and other data into clear and engaging content Creating a narrative or voice that represents a company or brand Developing enhanced content, graphics and page layout for online retail sites for various Sage Tree clients; Write, edit and proofread new content while ensuring that all documents meet established content standards Recognize and solve data problems and inconsistencies• Develop and maintain relationships with clients & internal sales team: develop client-deliverables including setup sheets, proposals and more, and present information effectively and persuasively.• Set up SKUs on retailers' operating systems.• Work with the Trade Marketing Manager to help evaluate market segmentation, competitive analysis, product positioning and new product launch programs for clients' online business; also work with the team to keep product information up-to-date on our servers

Electronic Services Department rotation work including:* Process domestic incoming and outgoing domestic wires and international wires* Post journal vouchers, both within Alloya and for member credit unions* Act as second approval for small credit unions ACH files* Process EPN * Provide bill payment customer support in both back office and customer service tool (CST) programs* Provide member support/issue resolution for the products of domestic wires, international wires, online bill payment, and Western Unions. Procedures:* Created the procedures for posting desk rotation, Electronic Services’ OFAC steps, bill payment quick tips/billing documentation, and domestic Western Unions* Maintained and updated procedures and documentation for outgoing domestic wires.Served as Implementation Specialist for the ACH Conversion teamCreated, sent and analyzed the results of an internal survey for Electronic Services Department in 2008 and 2009 to determine the effectiveness of the department.

Projects included:Training Logistics, August-December 2007* Developed a six-week and four-week training schedule and logistics for 11 locations covering 335 agents in 33 districts and 8 states, including maintaining coverage for all retail storesJourney Management Team, October 2006-July 2007* Managed the Communications Approach and Communication Plan; assisted in the development of early program communications; and assisted in Team Effectiveness activities Training Development Team, January 2006-October 2006* Developed detailed course outlines for eight Customer Financial Services (CFS) courses covering 46 hours of training material on SAP; supported the development and of editing approximately 50 business process procedures covering the areas of credit, billing, cash application, accounts receivable management, collections, CFS accounting, and accounts receivable inquiry and display; and developed three courses on-site that covered 22 hours of trainingProject Management Team, November-December 2005* Served as project liaison for weekly Implementation & Roll-Out workgroups and assumed primary ownership of the Implementation & Roll-Out Project Plan, including updating and management of the schedule for multiple sub-teamsProject Planning Team, March-October 2005*Created and managed the program document template, including creating common standards for all program related documents; and completed Pilot Approach Document including scheduling and assisting in conducting interview sessions with Subject Matter Experts (SMEs) to clarify questions and confirm the process steps required of their teamsProject Management Team, November 2004-February 2005*Completed assessment of deployment team structure and documented gaps;drafted the deployment team structure and responsibilities documentation and served as PMO point person for the following works teams: Leadership, Site Readiness, Compensation, and Training

*Assisted engineers in performing transmission duties*Assisted with installing/testing equipment duties*Assisted in studio with transmission of feeds from both Capital and remote locations*Observed studio production and editorial shoot decision meetings

* Worked directly with Director of Media Relations. *Responsible for press release, day game information packets, reporting scores and stats to local print and broadcast media*Acted as liason for local reporters*Contributed to group ticket sales and parties*Assisted with team shop website and promotions.