Elizabeth Lopez Camacho Email and Phone Number

• Communication Strategy• Media Strategy• Digital Marketing Strategy• Social Media Strategy• Events Strategy• Market Research

•Develop Product & Pricing Strategy, Product Positioning, Target Customer, Key Messaging and Communications Strategy for new product programs •Supervise Consumer Marketing Manager activities regarding ATL and BTL and Product Marketing Manager in product strategy for Mexico • Marketing Leader for Technology & Mobility Strategy for all vehicle lines.• Ensure timing and quality of the implementation of Technology in the Future Product Programs, in coordination with Vehicle Line… Show more •Develop Product & Pricing Strategy, Product Positioning, Target Customer, Key Messaging and Communications Strategy for new product programs •Supervise Consumer Marketing Manager activities regarding ATL and BTL and Product Marketing Manager in product strategy for Mexico • Marketing Leader for Technology & Mobility Strategy for all vehicle lines.• Ensure timing and quality of the implementation of Technology in the Future Product Programs, in coordination with Vehicle Line Product Marketing Managers. Show less

• Marketing strategy for Edge, Explorer and Expedition• Communications strategy • Digital communications strategy• Social media strategy• Media and Product Events • Brand image strategy• Sales promotions strategy• Brand Public Relations and Communications

• Marketing strategy for Lincoln México and Puerto Rico/ Caribbean Markets• Communications strategy • Strategic alliances with luxury brands• Digital communications strategy• Social media strategy• Media and Product Events • Brand image strategy• Sales promotions strategy• Brand Public Relations and Communications

• Marketing strategy for Ford Motorcraft• Communications strategy for massive media.• Digital communications strategy• Social media strategy• Brand image strategy

• Marketing research analysis• Customer View Point Study Management• Focus Groups for all Ford • Product Clinics• CRM

• BTL Coordination programs• Owners site development• CRM Campaigns• Loyalty Program