-Create and execute communications and marketing strategy for owned, earned and paid media promotions for Lower Manhattan's nonprofit business improvement district. - Manage all press relations, building journalist relationships and securing positive media coverage across consumer, business and real estate trade press.-Oversee communications team in developing materials including newsletters, ads, marketing collateral, promotional videos, consumer guides, web content and social media campaigns.-Identify and develop stories from across departments to illustrate research, urban planning, policy development, tourism and community service initiatives.-Counsel president and senior staff through briefings and interview preparation.

-Oversaw rotating portfolio of 15-20 clients including Bruce Springsteen, Bonnie Raitt, Elvis Costello, Zac Brown Band, A2IM, WNYC, ASCAP, Comedy Dynamics, Summerfest, Quello and WhyHunger. -Developed/executed strategic media plans to position clients as thought leaders in their respective fields. -Delivered extensive press coverage including Good Morning America; New York Times, Wall Street Journal, BusinessWeek, Rolling Stone and Billboard.

Worked on PR campaigns for Monster.com, Foley & Lardner and Federal Realty Investment Trust.