Elizabeth Antonelli Maron Email & Phone Number

Port St. Lucie, Fl, Us

Remote

• Develops creative briefs for loyalty marketing assets across multiple platforms and maintains oversight to ensure creative is on-strategy and on-brand; partners with cross-functional teams and brand stakeholders to ensure seamless execution.• Analyzes loyalty performance at a weekly, quarterly, annual, as well as campaign level, providing hindsight analyses and recommendations to inform and optimize future marketing and testing strategies.• Supports the development of omni-channel and channel-specific loyalty marketing retention strategies by providing decision support analysis, in partnership with the Business Analysis team, to drive loyalty engagement metrics and deliver against brand objectives.• Manage Loyalty Marketing monthly expense forecast, open and manage POs.• Support team members in visualizing data and building stories to communicate loyalty performance and results to stakeholders and cross-functional partners• Own and manage Loyalty Marketing Commercial Planning calendar. • Ideate & collaborate with Testing on A/B Testing opportunities, execution, and results.

Greater New York City Area

• Coordinate GapCash program, from creative briefing, transaction projection analysis, vendor deadlines and store execution.• Co-manage Commercial Marketing Calendar for store, online, email and loyalty promotions and programs.• Partner with Manager and Director to develop optimal and executable go-to-market plan with a focus on channel KPIs.• Propose and execute promo innovation and storytelling through OMNI promotional marketing • Collaborate with cross-functional partners at all levels across the org, including Merchandising, IM, Company Planning, Store & Online Marketing, and Loyalty to get promotional plan inputs and improve processes.• Own Mall partner marketing strategies and opportunities, including center signage, coupon books and special event offer.• Serve as the Gap Outlet SME in competitor promos. Own weekly competitor scrapes, promo tracking, analyses, and presentations to the cross-functional team.• QA emails for promo marketing content and accuracy.

Tribeca, New York

• Developed reporting tool to capture promotional periods and their effects on productivity• Lead the analysis of historical data and current trends to identify risks and opportunities in my divisions.• Recap and analyze actual sales results to plan. • Manage financial success by meetings sales, gross margin, GMROI and inventory turn goals.• Maximize yield through allocation, replenishment, pre-season and in-season promotions and markdowns.• Execute initial inventory releases; ensure consistent and profitable in-season replenishment.• Execute departmental distribution strategies to capture location-based opportunity.

Melville, Ny

Islip, New York

East Islip, Ny

Bachelor’S Degree, Business Administration And Management, Concentration In Finance, Minor In Legal Studies, Cumulative 4.0

Activities and Societies: • President of Sigma Beta Delta International Honor Society-SUNY Farmingdale Chapter • Co-Founder and Vice.

Liberal Arts And Sciences/Liberal Studies

High School

Activities and Societies: National Honor Society, National Foreign Language Honor Society, President's Award recipient