Elizabeth Mckusick Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Leading a small but mighty e-commerce and digital marketing team responsible for a premium omnichannel digital customer experience:- E-Commerce Merchandising: Product data & content for our distributor and retailer partners.- Public Relations: Influencer & social media management, trade show support, and brand partnerships.- Campaign Management: Email marketing, digital content, advertising, graphic design.Project managed the international e-commerce website rollout across North American subsidiaries: US, Canada, Mexico.Establishing comprehensive e-commerce revenue and web analytics reporting foundation from scratch for first time in company history. Project lead for Order to Cash process analysis and improvement initiative.

Milwaukee, Wisconsin, United States

Responsible for strategy, execution, measurement, coordination and implementation of all e-commerce projects.

Customer journey and e-commerce management. Project management of all things frontend.Brought marketing and web development together to create an engaging, personalized, and effective digital customer journey that drives conversions and brand loyalty. Managed frontend website projects and email marketing strategies to produce a cohesive and optimized customer experience.Trained and managed direct report Email Marketing Specialist who created email marketing calendar & executed all email blast, workflow automation, and A/B testing initiatives.Oversaw overarching digital content and SEO strategy. Guided, proofed, and wrote email, promotional, and SEO copy to ensure distinct brand voices and brand guidelines were met for a cohesive customer journey. Concepted, spec’d, and QA’d numerous new website features and functionality. UX/UI of breadcrumbs, sticky mobile filtering, favorites list, and key landing pages. Responsible for frontend project lifecycle.Implemented website A/B tests for optimization and personalization of the site. Created project management processes and systems in ClickUp to increase efficiency and collaboration.

Managed all website content responsible for the migration of company’s 3 brand websites: Built out all CMS pages and PLPs, worked closely with UX and web development to ensure strict style guidelines were followed, provided detailed reporting of functionality bugs, and documented processes associated with the new headless front end. Scheduled segmented daily email blasts and updated automated email workflows. Proofed and implemented SEO content updates across blogs, CMS pages, and PLPs.

Milwaukee, Wi

Managing digital projects directly contributing to organizational growth, including website upgrades, email acquisition and fundraising campaigns, podcast launches, and SEO improvements.Coordinating the daily, weekly, and monthly scheduling of curated audio, video, graphic, and written content across 13 digital platforms.Strategizing with team to create monthly, quarterly, and yearly campaigns.Reporting on web analytics for all digital platforms.

Milwaukee, Wisconsin