Elizabeth Morales Email & Phone Number

Artesia, NM

Carlsbad, NM

Angel Fire, NM

• Managed team of seven professionals. Had an increase in productivity within three months.
• Created financial plan for newly launched start up newspaper and projecting 20% growth. Revenue growth exceeded expectations.
• Reduced and controlled expenses by following a strict expense budget, watching overtime, lowering outside printing cost saving 12% year-over-year.
• Increased profits by developing, initiating, and managing current accounts, cultivatingrelationships with inactive accounts and growing new accounts. Double digit growth year over year.
• Directed strategic initiatives to achieve revenue growth in special publications.
• Increased profits by developing, initiating, and managing staff, vendors, contractors and following budget plan.

Ruidoso, New Mexico

• Oversee day to day business functions for weekly newspaper, five radio stations and six interactive websites. Radio station formats ranging from News,Talk,Tourism, Active Rock, Adult Contemporary, Classic Rock, and.
• Hosted weekly station contests, including profitable radio auction.
• Wrote, produced and cut concepts and spots for show launches, current shows and advertiser-sponsored campaigns.
• Supervised a team of thirteen editors, associate producers, production assistants and sales executives on a wide range of projects.
• Achieved a very diverse radio format for listeners as well as a good platform for advertisers.
• Streamlined a well-organized front office system within six months. Increased productivity and reduced overtime.

Ruidoso, New Mexico

• Negotiated prices, terms of sales and service agreements.
• Responded to all customer inquiries in a timely manner.
• Introduced fresh and new angles on previously-reported material to update and inform readers.Managed team of eleven professionals.
• Directed strategic initiatives to achieve company's revenue goals.
• Planned and negotiated media buys, including TV, radio, print and digital.
• Designed and created marketing collateral for sales meetings, trade shows and company executives.

Alamogordo, NM

• Increased profits by 60% in one year through restructure of business procedures and rate credibility.
• Accountable for advertising department including overall customer satisfaction.
• Execution of company's advertising revenue and expense budget of $2.3 million.
• Generated new business through added product lines. Including quarterly magazine.

Carlsbad, NM

• Strengthened company's business by leading implementation of multi-media products.
• Supervised a team of ten graphic artists, sales executives, and office staff on a wide range of projects.
• Designed unique print materials, including advertisements, brochures and logo designs.
• Collaborated with a team of designers to offer improvements and direction on others' projects.
• Contributed ideas during strategic and conceptual brainstorming sessions.
• Recruited and interviewed all applicants per duration of employment.