Elizabeth Murphy Email & Phone Number

Lexington, Kentucky Area

-Plan and implement marketing and communication programs. -Create concepts and designs media for patient awareness, internal communication, physician-to-physician marketing and external advertising.

• Project management, art direction and art development of responsive design of www.LexingtonClinic.com. The responsive design approach ensures the Lexington Clinic website is an optimized experience for our end users. • Project manager for company intranet upgrade• Creative development and art direction of media vendors and art production for "Your doctors for life." and Cancer Centers across media campaigns saving company over $100,000 in agency fees• Development and… Show more • Project management, art direction and art development of responsive design of www.LexingtonClinic.com. The responsive design approach ensures the Lexington Clinic website is an optimized experience for our end users. • Project manager for company intranet upgrade• Creative development and art direction of media vendors and art production for "Your doctors for life." and Cancer Centers across media campaigns saving company over $100,000 in agency fees• Development and implementation of creative and navigational web strategy of www.lexingtonclinic.com; increase in web traffic and online appointments by new and current patients by 50%; including the development of video projects showcasing specialities and physicians • Developed and implemented successful media training and presentation skills program for physicians • Vendor/consultant liaison for day-to-day project management; review and recommendations for media contracts as well as first review on new collateral materials for senior director and administration • Update and redesign of internal and external collateral • Saved department 25% of budget through vendor contract negotiations Creative Services Coordinator, Medical Clinic In-House Business Development Department Review and Identify, develop, and evaluate marketing and creative strategy; advise and recommend campaigns to senior administration, senior director of operations and business development, based on knowledge of establishment objectives, market characteristics, and cost. Including: brand awareness, promotions, commercial/online media, direct mail, copy development, web messaging, video messaging and creative advertising; purchasing/contract negotiations and vendor management. Creative and technical consultant to physicians and administration on media presentations. Show less

Design Manager, In-House Art Department Development of creative brief and marketing strategy for internal department requests/clients regarding budget, objectives, presentation approaches, and selection of media. Design conceptualization and implementation of multi-media DVDs, Commercials, Interactive Web concepts as well as print collateral. Logo development for new racing programs and fan marketing projects such as - Eclipse Awards- World Thoroughbred… Show more Design Manager, In-House Art Department Development of creative brief and marketing strategy for internal department requests/clients regarding budget, objectives, presentation approaches, and selection of media. Design conceptualization and implementation of multi-media DVDs, Commercials, Interactive Web concepts as well as print collateral. Logo development for new racing programs and fan marketing projects such as - Eclipse Awards- World Thoroughbred Rankings program and other various advertising campaigns • Specialty invitation creative development • Prepares project cost estimates; selects and obtains cost estimates from outside vendors such as photographers, illustrators, paper suppliers, or printers. Prioritizes, tracks, handles, and maintains records of the elements, costs, and time schedules of multiple projects • Supervision of one full-time employee and college interns, responsibilities include training, planning, assigning and directing work Accomplishments: • Successful redesign of NTRA Purchasing division marketing materials, increased sales by 30% • Successful redesign of Foal and Stallion marketing materials, increased foal nominations by 17% • Printing costs reduced by 50% by initiating on-line use of forms, vendor research Show less

U.S. Business Channels Senior Design Manager/Senior Marketing Specialist Spearhead creative strategy and implementation of electronic communications. Drive development of web content for internal and external audiences. Ensure compliance with Lexmark design standards for the channel team. Managed the in-house development of advertising and marketing programs saving the division $300K in agency fees. Interfaced and managed agency personnel on outsourced projects. Negotiated pricing and… Show more U.S. Business Channels Senior Design Manager/Senior Marketing Specialist Spearhead creative strategy and implementation of electronic communications. Drive development of web content for internal and external audiences. Ensure compliance with Lexmark design standards for the channel team. Managed the in-house development of advertising and marketing programs saving the division $300K in agency fees. Interfaced and managed agency personnel on outsourced projects. Negotiated pricing and contracts for printing and mail service vendors. Served as the liaison with sales event planning team. Accomplishments: • Successful launch of the PRM program (online partner relationship management software) • Developed, designed and implemented the content for resellers and partners• Developed and designed marketing campaign for U.S. Business Channels presentation and ad impressions for Comdex 2001, published in CRN News and VAR Business • Developed and managed disbursement of training CDs for sales field personnel • Developed and managed internal web site for U.S. Business Channels• Media liaison for U.S. Business Channels, video and print • Developed and designed web graphics and print collaterals for 3 international trade shows attended by Lexmark 2000 and 2001 Show less