• Support brand vision, strategy, and implementation to drive Toyota Financial Services, Lexus Financial Services, and Private Label brand engagement among dealers, consumers, and employees• Develop and activate omni-channel brand strategies across digital, social media, print, and environment• Lead strategic enhancement and optimization of TFS, LFS, and Private Label campaigns and online presence including copywriting/brand review process• Work cross functionally with design team in the development of creative assets for internal and external brand campaigns in alignment with brand guidelines, tone, and voice• Support brainstorms with cross-functional teams to develop ideas on how to bring strategy and tactics to life• Oversee and maintain the brand energizer network and create annual roadmap to activate employees as brand ambassadors, maximize brand awareness, and drive employee engagement• Develop metrics to track success in driving brand engagement, and where possible, identify links between brand and business results

• Developed and executed Life at Toyota digital strategy to elevate Toyota’s talent brand across marketing channels (digital, experiential, social) both internally and externally• Evolved Toyota’s growing social media presence for Life at Toyota channels (LinkedIn, Facebook, Instagram) • Led creative agency partnership in support of social strategy, brand asset development, content creation, etc.• Managed paid media strategy to drive awareness and consideration within target talent markets• Created and maintained brand identity tools, including brand guidelines, brand assets, and collateral to enable recruiting team to act as brand ambassadors • Led career site (toyota.com/careers) re-design, with a focus on UI/UX strategy to enhance the candidate experience and amplify all opportunities within Toyota North America footprint • Partnered closely with corporate communications and other marketing/brand-related groups across Toyota to align social strategy and content opportunities • Developed and executed memorable internal event activations and content including #SheDrives campaign to drive employee engagement and elevate diversity and inclusion initiatives• Responsible for reporting on critical metrics to develop date-driven recommendations for optimization and continuous improvement

• Drove recruiting on-campus and diversity events to seek out qualified and diverse candidates for the Co-op Program.• Built effective relationships with internal Toyota business functions as well as externally with universities and other college sourcing organizations.• Worked within Applicant Tracking System to track candidate updates to communicate with hiring managers and escalate issues as needed.• Developed candidate engagement strategy to engage co-op & intern candidates pre-campus to start date.• Create/source engaging content to be shared via Toyota College Twitter channel and candidate engagement strategy mediums.• Led the Toyota College Recruiting website redesign with Austin CSI. Responsibilities included generating/curating content, including copy and visuals consistent with toyota.com branding & messaging, and functionality testing to maximize user experience.• Organized two “Hello Texas” career networking events for university relations and professionals to build awareness of Toyota and recruit talented candidates for internships and full-time employment.

• Deliver timely, accurate, and ad hoc HR diversity data reporting and analytics. As aresult, standardized diversity reporting process for future reporting needs.• Created a process to quickly visualize HR division-wide project status and milestonesto foster and influence change management to drive organizational results.• Facilitated the process for FY Budget submission. Analyzed submitted budget data andcommunicated recommendations on behalf of the HR division.• Monitor departmental expenditures and created budget reports to ensure properallocation of budgeted funds on a monthly basis.

The purpose of the Communications department at Toyota is to keep all employees engaged and effectively informed. As a Communications Co-Op my responsibilities include;• Write, edit, and deliver communication material through multiple channels to more than 2,900 team members.• Responsible for idea generation and articles for quarterly Driven Magazine—circulation of 10,000.• Collaborate with in-house videographer/photographer to create script and videos that support Toyota brand.• Partner with internal clients to advise appropriate communication messages, channels and tool; proofread and edit content with strong attention to detail; ensure product meets client needs and delivers desired results.• Ally with key internal stakeholders including senior executives and managers to develop and implement communication strategies to keep employees engaged and effectively informed.• Created processes to mine marketing information, including online surveys and face-to-face tools, which measure effectiveness and engagement levels of audience to ensure continuous improvement.

• Processed transactions in accordance with established bank policies and procedures in order to deliver timely error- free work.• Provided excellent customer service to drive exceptional customer experiences through delivery of immediate service needs as well as seeking opportunities to educate and care for customers needs.• Earned promotion following superior performance and demonstrated ability to quickly learn and master teller roles and functions. • Selected out of six tellers to service and balance the ATM on a weekly basis, based on performance and integrity of my work. As part of the Capital One Community Corps; • Organized and executed volunteer and associate events throughout the year such as the RGV Food Bank Sort-a-thon, Habitat for Humanity, and bi-annual company rally. • Created promotional material for internal social media platform to promote volunteerism and associate engagement throughout the Rio Grande Valley community.