Elizabeth N Simon Email & Phone Number

Florida, United States

Florida, United States

United States

Tampa, Florida

Tampa/St. Petersburg, Florida Area

■ Proactively identify business risks and opportunities to maximize sales, profitability, and inventory turn objectives. ■ Develop and review assortment plans and manage category strategies, class and style investments, demand climate pricing optimization, and assortment opportunities. ■ Execute and communicate merchandise financial plans that support the merchandising and financial objectives, and analyze historical data and current trends to further identify risks and opportunities to build class level and assortment plans that support the brand strategy. ■ Review and recommend promotional, slow turning, or aging items for markdown, thinking long-term and looking at the big picture to anticipate business, industry, and economic trends. ■ Analyze and forecast sales across all channels of the company from television to digital.■ Managed $85M electronics (TVs, toys, gaming) business and $54M infomercial (As Seen On TV) business, achieving plan and surpassing comp year for both sales and margin metrics.■ Spearheaded inventory analysis on brand that was being consolidated by developing plan to move through current inventory, reduce receipts, and leverage vendor support while maintaining sales and margin objectives.■ Developed a strong exit strategy for an aged inventory item within the toy category by partnering with buyer to rework the configuration and negotiating a better cost/offer for the customer to ensure goods would move by quarter end.■ Served on the mixed programming team for planning reviewed airtime across the total company; identified and allocated product across all divisions while creating a unique product mix for the on air shows.

Tampa/St. Petersburg, Florida Area

■ Analyzed upsell opportunities, devised sales plan for the department, and leveraged product knowledge to provide customers with accompanying product recommendations in alignment with category offerings. ■ Identified the financial targets and met or exceeded goals by generating sales from upsell product portfolio to further maximize overall bottom line for the company. ■ Analyzed actual results versus forecast and plan by category, department, and division to provide accurate projections for the merchants to drive upsell penetration and customer satisfaction. ■ Responsible for driving sales through developing the selling skills and behaviors of the selling associates, creating a high performance team, and consistently coaching for optimal sales results.■ Drove an increase to comp year by over 3% in Q4 and up 2% for the total year in first year, with electronics department growing by over 30% over previous year and Beauty Department seeing an increase of 6%.■ During Q4, despite a headcount reduction, managed to grow sales by 11% versus plan, and 15% over comp year, for overall sales penetration of 4.5% versus 3.7% for the prior year (percent to total company sales). ■ Developed a new process by partnering with IT to create a new report that pulled total company sales plan by category and department, enabling analysis of sales trends, airtime, and overall brand exposure, inventory levels, and product assortment that could drive the overall upsell business within a given time frame.■ Created and led an Off-Air Sales Training for the Sales and Service Teams.■ Provided leadership, coaching, and mentorship to Upsell Team Specialists and managed employees through performance challenges, partnering with HR on development plans while maintaining professionalism and successful sales results.

Tampa/St. Petersburg, Florida Area

■ Developed and implemented strategy for the retail broadcast, including developing, executing, and communicating a product demand plan that met or exceeded financial goals and product category objectives. ■ Owned responsibility for ensuring HSN had the right amount of product for customers to buy, with the price, placement and promotion to maximize sales potential while minimizing inventory risk. ■ Wrote content to tell product stories on all shopping platforms, while presenting the right products to meet consumer expectations and provide the best in quality, value, and experience. ■ Proactively drove net sales and margin plans by rotating key items for assigned hours across the quarter. ■ Drove differentiated offerings for customers and enable customers more seamless access across digital platforms while expanding brand footprint.■ Created exciting show content with a balance of new and key items, leveraging promotional items to drive sales and engagement, while maintaining a healthy margin and gross profit to achieve plan.■ Negotiated markdowns, returns, and stock swaps to maintain healthy inventory levels.■ Delivered daily overall performance status of the Today’s Special (key item for the company) with significant TV and digital exposure on the day, worth up to $1M.■ Managed Open to Buy (OTB) for six different categories, and created buy plans using pivot table to share with Buyer and Merchandise Planner.■ Responsible for HSN Today show being extended to run over the weekend, running from five to seven days of weekly programming after strong sales performance.■ Winner of HSN Planning Department Tigger Award August 2010■ Winner of HSN Corporate Vision Award June and November 2010■ Winner of HSN Outstanding Showstopper Achievement and Results 2010

Tampa/St. Petersburg, Florida Area

■ Supported the Buyer in developing and executing merchandising strategies to achieve sales, margin, and inventory plans. ■ Executed merchandising strategy and helped maximize effectiveness by partnering with world class designers and industry experts to develop exclusive product offerings and build their brands. ■ Proactively engaged customers through assortment selection, product development, pricing, presentation, and promotion. ■ Negotiated with vendors for competitive pricing, identified market trends, and collaborated with cross-functional teams to drive product performance based on performance analysis and item information. ■ Supported both the Beauty Division, and the Bath, Body, and Fragrance categories, managing 30+ brands.■ Partnered with marketing for new brand activations and launch events within existing brands, and highlighting product information with social marketing for new brand launches.■ Assisted planner in managing inventory through stock swaps, RTVs, and markdowns, and laying out shows with inventory and new strategies on moving aged product.■ Integral member of the team for brand launches, including Eyes By Design (Estee Lauder), Sephora, Givenchy, True Blood, and Disney Movie events.■ Winner of HSN Outstanding Achievement in Product Quality 2009■ Winner of HSN Best Makeover, Beauty Division 2007

Tampa/St. Petersburg, Florida Area

Kansas City, Missouri Area

Kansas City, Missouri Area