Brand, Creative Production, Partnerships, Merchandising

• Managed complex projects (copy, design, video) for omnichannel campaigns (digital, print), growth media (OOH, paid social) branded apparel (design, e-commerce), and experiential activations (retail, members)• Managed productions, in studio and remotely, throughout all stages, liaising with internal stakeholders, production crew, movement coaches and talent to keep team on task and on time• Spearheaded an analysis of consumer touch-points, creative deliverables and engagement metrics… Show more • Managed complex projects (copy, design, video) for omnichannel campaigns (digital, print), growth media (OOH, paid social) branded apparel (design, e-commerce), and experiential activations (retail, members)• Managed productions, in studio and remotely, throughout all stages, liaising with internal stakeholders, production crew, movement coaches and talent to keep team on task and on time• Spearheaded an analysis of consumer touch-points, creative deliverables and engagement metrics to improve asset performance within the market, with a particular focus on recurring campaigns, promotional periods and paid media• Implemented cross-functional processes to increase brief efficiency, diversify content and automate standard operations (Asana, Google Suite, Slack, Wordpress) • Developed and maintained stakeholder relationships across multiple levels of the organization, collaborating on cross-functional strategy, presenting campaign creative, planning content calendars, and consolidating feedback Show less

• Directed clients, internal resources, and external vendors for the successful execution of multiple digital/web campaign projects using Agile methods • Coordinated stakeholders to define project scope and objectives, execute detailed ordering briefs, and mitigate changing priorities• Analyzed performance trends to offer relevant marketing insights and pivotal strategies• Leveraged creative skills to write engaging copy and direct creative design for campaign websites

• Managed weekly operations for 300+ members, regulating program quality, strategizing process improvements and developing team leaders• Strategized creative direction and cross-functional logistics for weekly gatherings (500+ people), annual conferences, video/photo production and musical performances• Optimized organizational effectiveness by integrating operations into project management software to increase efficiency and visibility (on-boarding, scheduling, program planning and… Show more • Managed weekly operations for 300+ members, regulating program quality, strategizing process improvements and developing team leaders• Strategized creative direction and cross-functional logistics for weekly gatherings (500+ people), annual conferences, video/photo production and musical performances• Optimized organizational effectiveness by integrating operations into project management software to increase efficiency and visibility (on-boarding, scheduling, program planning and execution processes)• Supported senior leadership by facilitating meetings, implementing workflows, collating reports, and tracking department KPIs• Led the organizational transformation and logistical scaling of MyChurch as it became part of a global network of churches Show less

• Managed marketing and apparel development projects through all stages: planning, scheduling, creative development, editing, production, quality assurance, print, and support• Significantly grew brand awareness by analyzing marketing and sales data to make strategic recommendations and drive traffic through proactive business decisions• Developed brand strategy - in collaboration with Content, Marketing and Design teams - to inform intriguing copy, design, and video/audio content… Show more • Managed marketing and apparel development projects through all stages: planning, scheduling, creative development, editing, production, quality assurance, print, and support• Significantly grew brand awareness by analyzing marketing and sales data to make strategic recommendations and drive traffic through proactive business decisions• Developed brand strategy - in collaboration with Content, Marketing and Design teams - to inform intriguing copy, design, and video/audio content • Built operational best practices to streamline social media, email and other marketing communications• Curated video, podcast and blog content (SRNDR7) by booking interviews, drafting scripts and building editorial calendars Show less

• Analyzed organizational transformation, digital integration (RFID, AI, self-service), and change management best practices to strategize large-scale process improvements across Employment and Social Development Canada's user experience• Coordinated systems audit to evaluate organizational health, assess stakeholder impact, and track opportunities for growth• Collated weekly data reports to present status updates and program marketing roll-out to executives• Developed… Show more • Analyzed organizational transformation, digital integration (RFID, AI, self-service), and change management best practices to strategize large-scale process improvements across Employment and Social Development Canada's user experience• Coordinated systems audit to evaluate organizational health, assess stakeholder impact, and track opportunities for growth• Collated weekly data reports to present status updates and program marketing roll-out to executives• Developed cross-functional processes to increase employee buy-in, mitigate changes, and promote effective methods of innovation• Nominated 'Youth Involvement Coordinator' on behalf of the Department for assistance in integrating processes to better support and engage young people in the Federal Service Show less

• Coordinated professional and philanthropic internships for mature students and new graduates to build international experience ahead of breaking into the workforce • Fostered community partnerships by engaging local and international organizations to curate client opportunities• Created resource hubs for internship opportunities based on specialization, experience and competition to improve program efficiency and user experience• Demonstrated strong personal communication and… Show more • Coordinated professional and philanthropic internships for mature students and new graduates to build international experience ahead of breaking into the workforce • Fostered community partnerships by engaging local and international organizations to curate client opportunities• Created resource hubs for internship opportunities based on specialization, experience and competition to improve program efficiency and user experience• Demonstrated strong personal communication and presentation skills (cold calls, tabling, live events, external media, social media) to support program engagement and grow customer base Show less

• Conducted analysis of social welfare programming offered by the city of Toronto to evaluate the municipal and federal supports offered to vulnerable people groups• Implemented summer programs to engage local citizens and assess infrastructural needs of the neighbourhood (food bank, summer concert series, lunch and learns, creative hours, kids programming)• Collected and analyzed community planning data. Managed the review, development and revision of general plan elements, impact… Show more • Conducted analysis of social welfare programming offered by the city of Toronto to evaluate the municipal and federal supports offered to vulnerable people groups• Implemented summer programs to engage local citizens and assess infrastructural needs of the neighbourhood (food bank, summer concert series, lunch and learns, creative hours, kids programming)• Collected and analyzed community planning data. Managed the review, development and revision of general plan elements, impact reports, and other social policies• Built and maintained community relationships by facilitating interviews and focus groups with stakeholders and municipal authorities to assess program impact Show less

• Demonstrated product knowledge to acquire new customers with leads provided by clients• Applied leadership and business training to bolster sales trend research, interpersonal communication and marketing strategy expertise• Monitored ongoing customer needs analysis to determine how to best optimize leads, target audiences and increase retention

• Coordinated events to build relationship with campers, their families and the community • Established a strong local network by engaging and building productive relationships with sponsors and regional leaders to promote COTB's community engagement models• Developed key processes and communications to facilitate program development, outreach, and execution• Analyzed event performance to improve maximum return on investment, ensuring excellent customer service and program quality