I am a highly-motivated, detail-oriented marketing and sales professional with a passion for building brands through strategic messaging and customer-centric campaigns. As a skilled communicator, I am equally comfortable crafting copy for sales marketing collateral as I am steering the client relationship, establishing rapport and building trust along the way.Most recently at Salesforce I advised small businesses on effective sales and marketing strategies to drive customer acquisition, engagement, retention and growth. Prior to my promotion, I led business development efforts for two of Salesforce's largest Financial Services accounts - JPMorgan Chase and Morgan Stanley. In this role I successfully achieved over 300% quota attainment, sourcing $4.9 MM in closed business and $19.8 MM in additional pipeline. I attribute much of my sales success to my knack for crafting compelling narratives and executing drip marketing campaigns perfected through A/B testing.It was my time at Staffbase, a German start-up eager to break into the North American market, where my flair for marketing and sales alignment came to life. Though initially a sales hire, I quickly learned the importance of effective marketing collateral towards fueling the sales funnel. Struggling to hit quota with minimal inbound leads, little market share, and prospects who were confused on the product, I took it upon myself to spearhead collaboration with our marketing team. Together, through recurring meetings, regular communication and a refreshed account based marketing approach, we were able to drive sales and marketing alignment. Six months later the North American branch was no longer reliant on inbound leads and the first outbound deal - sourced by me - closed.