Elizabeth Pulliam Email & Phone Number

Ormond Beach, Florida, Us

National Responsibilities:- Support all FRP agencies as the sales tracking system and CRM (Salesforce) subject matter expert - Support all FRP agencies as the sales & marketing software (Zywave) subject matter expert - Assist with new acquisition transition and onboarding of the sales & marketing software- Manage the national contract and individual agency contracts with our sales & marketing software company- Work one-on-one with clients to implement the online resource portal and learning management system- Serve as the Marketing Functional Team Lead with the Acquisition and Integration Management departmentsRegional Responsibilities (Midwest):- Develop, implement, and monitor the performance of marketing/sales programs- Implement branding best practices by creating client-facing templates and prospect marketing materials including executive presentations and RFPs- Customize content-driven email campaigns for insurance advisors- Write internal and external communications (newsletters, e-alerts, emails, wellness initiatives, sales contests, etc.)- Manage social media presence - Serve as the company ambassador for all sponsorships and donations- Plan and execute client events- Research and maintain database of marketing and sales tools- Oversee implementation of value-added products with clients

Cincinnati, Ohio, Us

- Responsible for developing and implementing strategic marketing plans for Fifth Third Insurance- Act as the marketing liaison for corporate and regional offices - Implement branding best practices by creating client-facing templates and prospect marketing materials including executive presentations and RFPs- Customize content-driven campaigns for insurance advisors- Write internal and external communications (newsletters, e-alerts, emails, wellness initiatives, sales contests, etc.)- Serve as the company ambassador for all sponsorships and donations- Plan and execute company and client events- Research and maintain database of marketing and sales tools

Louisville, Kentucky, Us

- Execute the strategic marketing and PR plan and budget- Participate in all executive leadership discussions and company strategic planning- Supervise Google Adwords and SEO initiatives- Protect and promote the company’s public brand on all online and social media channels- Manage all media relations and strategic public relations efforts- Manage relationships with outside marketing agencies on larger initiatives- Craft campaigns to drive business results- Coordinate company events- Manage a marketing assistant- Create all marketing and advertising collateral- Write website content that converts- Complete all award applications

Louisville, Kentucky, Us

- Developed the strategic marketing plan- Joined the executive leadership team- Created the content for all marketing initiatives (digital and offline)- Crafted email and direct mail campaigns to drive business results- Coordinated company events- Managed a Marketing Assistant- Executed new product launches and promotions- Monitored all competitor initiatives- Managed two website redesign projects

Louisville, Kentucky, Us

- Market the business through email campaigns and direct mail campaigns. - Design new brochures and promotional pieces that are innovative yet consistent with the brand.- Manage the website by editing and updating SEO-driven content.- Create landing pages, webforms and follow-up sequences to capture leads. - Write a weekly blog on HR issues.- Produce videos for the website to promote the business and engage readers.- Write the monthly newsletter consisting of legal updates, HR tips and upcoming seminars.- Send press releases to local and national media to promote events and new services/products.- Attend local and national events and trade shows to represent the company.- Organize special events and educational seminars to engage clients and prospects.- Operate the e-commerce website as well as the customer service for that part of the business.- Proofread content such as handbooks and job descriptions for clients.- Coordinate online assessments for clients.

Evanston, Il, Us

Created and edited the monthly e-newsletter that was sent to all District 6580 Rotarians.

Oxford, Oh, Us

- Facilitated discussions about journalistic practices with a group of six students. - Acted as a writing coach and editor for the students as they worked on a group reporting project.

- Top editorial position for this student-run magazine with a circulation of 8,000 released four times a year.- Edited the 52-page magazine for all four issues.- Coordinated a staff of 25 student volunteers.- Managed the budget of around $32,000.- Promoted the magazine using social networking sites.

Cincinnati, Oh, Us

- Fact-checked stories for the July, August, September and October 2010 issues.- Wrote a piece for the calendar and an article for the October issue.- Worked with the editors to learn about their positions.

- Responsible for editing the sports and features section.- Trained with the Editor-in-Chief to learn about the position

- Worked directly with the features writers- Edited the content for the features section

- Wrote articles for this weekly newspaper- Three articles published in the Hamilton Journal-News and The Middletown Journal

- Wrote articles for the features, sports, and opinion sections.

Bachelor Of Arts, Journalism, English

Education record