Elizabeth Ramos Email & Phone Number

Cantoria, Almería, Es

As a member of the Leadership team, I lead all strategic marketing efforts across North and Latin America, reporting directly to the CEO and Global Marketing Vice President. I oversee the development and execution of an integrated marketing strategy that spans Brand, Digital, Trade, Retail, Events, and PR, ensuring alignment with global business goals while addressing the unique needs of regional markets.- Drive brand-building initiatives and growth marketing strategies to enhance brand equity, increase customer engagement, and support business growth.- Collaborate with Sales leadership to design and execute revenue-generating programs and marketing initiatives.- Oversee digital marketing efforts, including social media, content strategy, paid media, and lead generation.- Lead the execution of high-profile product launches and industry-leading events across the region.- Ensure the seamless integration of regional strategies with global brand standards.- Manage cross-functional collaboration with internal teams and external stakeholders to strengthen market presence.- Oversee the regional marketing budget, set KPIs, and track performance against growth objectives.- Lead and mentor a high-performing team, fostering a culture of innovation, excellence, and data-driven decision-making.

Cantoria, Almería, Es

Miami, Fl, Us

In this role, I led the development and implementation of high-impact digital marketing strategies, with a strong emphasis on social media, driving both client satisfaction and significant business growth. I worked closely with cross-functional teams, including paid media, to secure key clients and deliver measurable revenue growth.- Led the creation and execution of social media strategies for high-profile clients, ensuring seamless integration with overarching digital objectives and business goals.- Served as the primary client liaison, delivering strategic guidance on social media and ensuring exceptional outcomes aligned with client expectations.- Oversaw paid media strategies, managing campaign proposals and optimizing performance to maximize ROI.- Presented bespoke digital marketing solutions, identifying and capitalizing on new business opportunities, contributing to organic and new client growth.- Provided leadership and mentorship to junior team members, fostering a culture of collaboration and innovation.- Delivered cutting-edge insights on industry trends and emerging technologies, enhancing the agency’s competitive edge and service offerings.

Us

Direct report to the CEO, responsible for the design and execution of a comprehensive digital strategy, driving brand awareness, audience engagement, and digital growth across all platforms. Led the development of a content strategy aimed at maximizing reach, engagement, and traffic across digital channels.- Spearheaded influencer strategy, significantly enhancing brand engagement and social media participation.- Led paid media strategy and managed the annual digital budget, optimizing ROI and expanding digital visibility.- Defined and executed strategic expansion plans for the TVVenezuela brand in new markets and communities, driving penetration and brand positioning.- Managed and mentored a high-performing digital team, including 3 community managers, a social media coordinator, 2 designers, and a video editor, alongside overseeing digital news correspondents in Venezuela.Key Achievements:- Doubled Instagram followers and dramatically increased engagement rate.- Grew YouTube subscribers by over 50K and increased total views by 700%.- Boosted Twitter engagement by over 610K interactions.

Madrid, Madrid, Es

Board Member reporting directly to the CEO, leading the agency's account management team with full responsibility for the strategic oversight, profitability, and performance of key accounts, including Lexus, El Corte Inglés, Normon, and Roche. Accountable for ensuring exceptional customer service and driving business growth.- Spearheaded the development and execution of comprehensive communication strategies (online, offline, PR, and events), overseeing time management, annual budgeting, resource allocation, and team coordination.- Acted as the primary internal liaison for key business partners, fostering strong relationships and ensuring seamless collaboration.- Conducted in-depth market analysis and trend monitoring to assess their impact on client businesses, proactively recommending innovative activities and product offerings to drive new business opportunities.- Played a pivotal role in high-stakes business pitches, securing major wins such as Roche’s lung cancer digital campaign and the Dunas Capital account, contributing significantly to the agency's revenue growth.

New York, Ny, Us

- Leadership in defining brand strategies and executing comprehensive communication campaigns for key accounts such as Bayer, Kimberly Clark, Aruba, and Tabacalera Nacional.- Strategic and operational coordination across agency departments: strategic planning, creative, production, digital, and administration.- Management and optimization of media plans and budgets, ensuring alignment with marketing and communication objectives.- Oversight of creative briefings and development of high-impact communication proposals.- Market analysis, consumer insights identification, and trend research to design effective and results-driven campaign strategies.- Management of timelines and production processes, ensuring seamless collaboration between internal teams and external vendors, with a focus on quality and deadline adherence.

New York, Ny, Us

- Development of media coverage strategies for: Macys, Vonage, PepsiCo, Sanofi.- Responsible for media relations, pitching calls, media tours and launching media campaigns.- In charge of media coverage monthly reports. - Responsible for press releases, publications and clippings reports.

Caracas, Dtto. Capital, Ve

- Responsible for management of campaigns for Mercedes Benz and ZTE from Telefónica.- Coordination on timings of creative pieces, budgets and presentations between the client and the agency.- Participation on weekly status and presentation of new proposals with clients of the agency.- Development of presentations of new proposals / strategies for clients.- Research and analysis of competitor’s actions.

Master In Digital Marketing

Bachelor'S Degree, Communication

Social Media Strategy And Community Management