Responsible for driving user-centric design within Entrustody's financial technology products.Team Lead: Lead design initiatives from conception to implementation, informed by user research and customer feedback.UI/UX Design: Create intuitive interfaces for web and mobile platforms using industry-standard design tools (Figma, Miro, JIRA, etc).Usability Analysis: Conduct comprehensive usability testing and implement insights to enhance product usability (UsabilityHub, OptimalWorkshop, GreatQuestion)Cross-Functional Collaboration: Collaborate with product managers, engineers, and stakeholders to align design with business goals.Accessibility & Inclusive Design: Ensure products adhere to accessibility standards and promote inclusive design practices.Continuous Learning & Innovation: Stay updated on design trends and technological advancements to drive innovation.

Responsibilities:Set the vision for and manage the design team and their work across all products and product lines. Create and maintain processes and systems to ensure quality, user-first experiences are shipped.Evaluate and ensure design feasibility, quality, and desirability using customer and business insights.Develop a deep knowledge of the industry and customers in order to best meet business goals. Scope design team projects, and ensure team meets project milestones within established timelines. Evaluate cross-functional team blockers, provide resolution, and communicate to leadership team. Provide input to strategic decisions that affect the core direction and functionality of the products.Mentor design team members, cross-functional peers, and leaders on good design practices.Accomplishments:Designed and shipped versions 1.3, 1.4, 2.0, 2.1, and 2.2 of the organization’s flagship software products. Met and exceeded quarterly business goals for the Product Management and Product Design teams.Championed the growth, coaching, and maturity of Product Management and Product Design teams. Advocated for the adoption of Agile and supported the rollout from zero to five scrum teams.Implemented user research best practices throughout the organization and across scrum teams. Documented the first versions of the product requirement specifications for each product line. Lead the creation, documentation, and rollout of company-wide product development processes. Project managed the development of customer journeys and service blueprints across sales channels.

Responsibilities:Create interactive prototypes and visual artifacts for design ideation/communication and persuasive/explanatory use. Manage the GUI design system patterns by aligning old and creating new UI/IX patterns and maintaining them in Design System Manager. Create and organize design source files, documentation, and reference material for team members and stakeholders.Work with Human Factors engineers to create user research studies, prioritize testing, and create prototypes for test scenarios. Learn, understand, and translate user needs and drive toward user-centered solutions. Work with Safety and Quality engineers to address any gaps in the URA and SFMEA coverage of potential GUI design failures.Support the Software and Test Engineers building and testing the GUI software and answer questions related to intended behavior, documentation, requirements, etc. Support Project Management by maintaining a backlog of design projects, providing estimates for new work, and staying aligned with fluid priorities, requirements, and timelines.Operate within heavily regulated product development processes, sitting on the Systems Engineering team of a distributed R&D group in office and lab settings.Accomplishments:Completed the GUI design specifications for the V1 launch of a surgical robotic system, meeting a major project milestone on time and under budget.Championed the adoption of new design tools and implemented design process and workflow optimizations across the organization.Introduced a pre-release design QA process that reduced burdensome post-release defect documentation and supported the implementation of automated regression testing.Lead a committee to gather insights on employee satisfaction, develop recommendations, and present them to senior leadership.

Responsibilities:Closely collaborate with research, engineering and product teams to solve complex problems using artifacts such as interaction models, user flows, wireframes, and interactive prototypes that convey solution concepts at various stages of fidelity and drive product alignment, meet key engineering milestones, and launch new products.
Participate in and analyze user research such as onsite interviews, field interviews, usability studies, and more, and use that research to identify user pain points and inform new solutions that enhance the end-to-end user experience.Define and design pattern library components for my product area and provide stakeholders and other designers with usage guidance and engineering with implementation support for the components.
Understand and leverage current and emerging best practices in UX and device design to solve business problems on native and web app platforms. Communicate a user-centered design perspective to stakeholders and support that point of view with user research and analysis of user insights.
Think beyond problems/tasks at hand to define a future vision for my product area and a plan to get there. Collaborate with product teams on road-mapping and quarterly planning to drive the future vision forward.Accomplishments:Launched a brand new native iOS map browsing experience in six months that exceeded goals for metrics, achieving a 42% increase in detail page views from map users and winning a prestigious internal design award.

Responsibilities:Research: Explore personas, conduct market analysis, identify product gaps and opportunities, and prioritize new features.Solution Proposal: Evaluate options, draft specifications, and create user flows. Review with development and integrate feedback.Low-Fidelity Wireframing: Develop initial layouts, gather feedback, and conduct usability tests. Incorporate feedback into wireframes.High-Fidelity Prototyping: Finalize design, specify interactions, and review with stakeholders. Incorporate feedback into mockups.Development Handoff: Provide finalized documentation to development for implementation.Follow-up: Test functionality, ensure compatibility, iterate on features for optimal user satisfaction.

Responsibilities:Render conceptual ideas and requirements for complex problems into data-driven solutions. Create, refine, and maintain project documentation including, user flows, storyboards, architecture, wireframes, mockups, and prototypes. Plan, execute, and analyze digital user research. Document, maintain, and communicate design systems across multi-disciplinary teams. Design multi-channel, responsive digital marketing campaigns.Accomplishments:Designed and shipped a 0-1 B2C e-commerce platform, and re-designed an existing B2B e-commerce platform, in order to support the business goal of expanding the existing B2B business to support B2C customers as well.

Produce online marketing campaigns for products and services in the automotive, houseware, healthcare and technical service industries in a fast-paced, deadline oriented environment. Design deliverables including social media assets, website mockups, Google Display Network ads, web banners, and other miscellaneous design requests.

Strategize and implement direct response marketing campaigns for clients' services, products, and events in high-tech, B2B industries. Execute account and project management, campaign development, asset design, procurement, shipping, logistics, event coordination, copy writing and editing.