Working on Campaign,E Commerce and lifestyle imagery along with outputting images via social media and print.

Freelance Photographer specialising in Commercial and Fashion photography.Skilled and experienced in Makeup artistry, Video and Social Media

Producing all digital imagery output for Master-debonair whether it is lifestyle or commerce. shoot production and creative direction on shoots as well as retouching and some studio set design.

Roles and ResponsibilitiesPhotographing pieces after passing QC ready for Client to view, web uploads and online image galleryUploading images to Capture One to adjust, label, embed keywords and copyright to the imagesClipping path and retouching furniture piecesResearch and development into imagery and implementing in-houseBuilding photography set, researching purchasing and setting up studio area using pro foto lighting, nikon cameras and capture one softwareColour changing furniture pieces in-house and for high end clients. Creating 100’s of new SKU’s without needing to physically manufacture new piecesRunning an online image database where each batch of images has an excel sheet with descriptions, fabrics, order numbers relating to each image and liaising with web development to uploadWorking with social media, marketing and PR departments to deliver new social and web contentWorking on campaigns to capture BTS and campaign imagery for creative projectsDesigning and working on interior of show roomWorking closely with and traveling to London office to regularly meet and deliver creative imagesCreating trend folder and pintrest picks to upload monthly to drive traffic to websiteComing up with new and engaging social media strategiesUsing Excell to track and manage work flowAnswering to any photographic needs within the company e.g fabric swatches or woods mill frames.

I work closely with the social media and visual merchandiser to create creative and product imagery to reflect the pink boutique brand. The MD and I work on ways to execute the pb vision and how sales can be improved through the imagery and social platforms. Model booking and testing is a large part of the job again trying to represent the brand well. I shoot around 3 times weekly and dedicate a lot of my time to creative images and work on retouching garments quickly but at a very high standard. Inbetween all this I am always researching and looking at new ways to enhance and improve my work and add new dimensions to the content we create.

I photograph products (on a range of DSLR cameras mainly a canon 5D) to a very high standard ensuring all details of the piece are shown to ensure p.o.s and quality is maximised. The lighting and set up for each shot and is carefully considered to ensure a realistic interpretation and colour is shown accuratly. I retouch and create a clipping path for most images. I perfect each image until the final product is of a very high standard and the colour is exactly right. I also work in model shoots twice a week working with both male and female models. I will apply makeup and create hair styles for each and every shoot. I mostly photograph the models and work with capture one to make sure the image is exactly what we need. I have had a lot of experience in photographing and casting models. I have a very keen eye in finding models and knowing what it takes to become a good one, working with models with no experience and building up there confidence and skill set. I have done a vast amount of filming and editing behind the scenes and of how-to-do videos on a range os DSLR cameras in this workplace, I have edited this work on I movie and also final cut pro. I have done some work with you tube also uploading, filming videos and tutorials to bring traffic to the website.