Elizabeth R. Email & Phone Number

Detroit, Mi, Us

Toledo, Ohio Metropolitan Area

• Responsible for writing the annual sustainability report for Owens Corning. • Coordinates with stakeholders and SMEs throughout the organization to gather and process data for the report.• Works with legal team to capture all data and resources related to the report for compliance.• Working on a variety of other assignments including scripts, social media posts, and speeches.

Detroit Metropolitan Area

• Works on a spectrum of projects ranging from photojournalism, to portrait photography. • Covers both small and large scale events around the Metro Detroit Area.• Creates marketing materials for flyers, social media, and websites.• Experience using Photoshop, InDesign and other Creative Cloud applications. • Videographer work when requested.

• Responsible for creating dynamic copy for a variety of marketing deliverables for General Motors.• Worked on digital content including newsletters, brochures, email campaigns, website banners, and dealership deliverables with a reach of 10 million+ visitors. • Led the project management of 40+ digital projects.• Worked on 200+ creative assignments per month.• Worked with stakeholders to understand the needs of the organization, and develop an action plan to achieve desired… Show more • Responsible for creating dynamic copy for a variety of marketing deliverables for General Motors.• Worked on digital content including newsletters, brochures, email campaigns, website banners, and dealership deliverables with a reach of 10 million+ visitors. • Led the project management of 40+ digital projects.• Worked on 200+ creative assignments per month.• Worked with stakeholders to understand the needs of the organization, and develop an action plan to achieve desired sales goals.• Wrote engaging, error-free copy that reflects client’s brand voice.• Distilled technical product information into simple language that emphasizes customer benefits.• Maintained a deep understanding of client’s products and strategic direction to ensure messaging is aligned.• Utilized available product information resources, brand guidelines and legal disclaimer documents to validate work.• Collaborated with Creative and Client Services teams to develop a variety of content marketing materials, with a heavy focus on technology features and subscription services.• Edited and proofread copy as needed based on internal and client feedback.• Simultaneously managed multiple projects with short deadlines.• Performed fact-checking tasks and work closely with creative team to enhance content consistency. Show less

Dte Energy - Detroit, Mi

• Developed and led the implementation of communications and marketing strategies for DTE Gas Operations initiatives that provide energy for over one million customers.• Represented DTE Gas business units on enterprise social media and provides social strategy to business partners.•Worked as a project manager overseeing communications efforts, and events. • Worked with Regional Relations team to organize events for communities and city officials across the state. • Acted as… Show more • Developed and led the implementation of communications and marketing strategies for DTE Gas Operations initiatives that provide energy for over one million customers.• Represented DTE Gas business units on enterprise social media and provides social strategy to business partners.•Worked as a project manager overseeing communications efforts, and events. • Worked with Regional Relations team to organize events for communities and city officials across the state. • Acted as media spokesperson for gas energy and infrastructure business topics, and supervisor for media events.• Attended events to represent DTE, and explain programs to customer base.• Supported crisis communications as needed during the 2020 COVID Pandemic.• Worked cross functionally with the marketing team to develop strategies to increase J.D Power scores for DTE shareholders. • Wrote press releases, and handled media pitches for the Gas Renewal Program across the state.• Developed yearly budget for communication strategies. Show less

Ford Motor Company - Flat Rock, Mi

Managed all internal and Human Resource led communication strategies and efforts for salary and hourly employees at Flat Rock Assembly Plant and Woodhaven Stamping Plant, serving as a liaison between the plants and Ford World Headquarters Corporate Communications Team. • Developed and distributed plant newsletters, articles, and digital content.• Implemented communication and marketing strategies and tactics to increase employee engagement.• Supported and helped to manage the… Show more Managed all internal and Human Resource led communication strategies and efforts for salary and hourly employees at Flat Rock Assembly Plant and Woodhaven Stamping Plant, serving as a liaison between the plants and Ford World Headquarters Corporate Communications Team. • Developed and distributed plant newsletters, articles, and digital content.• Implemented communication and marketing strategies and tactics to increase employee engagement.• Supported and helped to manage the launch of the BlueOvalNow iOS and Android application, through the use of Social Chorus. • Supported high-level media events and served as the liaison between the facility and media teams.• Designed hard copy and digital promotional materials for communication efforts and new product information.• Collected and analyzed data to expand employee recognition programs and increase engagement.• Facilitated weekly communication meetings between management and hourly employees.• Utilized SharePoint, Microsoft Office Suite, Adobe Premiere Elements and Outlook as main technologies to handle daily tasks.•Oversaw daily plant store operations, including helping to place orders for merchandise, stocking shelves, meeting with vendors to procure new products, designed products and acted as a visual merchandiser. Also helped with inventory forms, contests, and giveaway ads. Show less

Bloomfield Hills, Michigan

Responsible for fulfilling the agency’s HR marketing, communications, and public relations activitiesand materials including publications, media relations, event marketing, web/social media contentfor potential funding, donors, and community members.Initiated print and broadcast media contacts; wrote and distributed news releases regardingprograms, services, special events, volunteer recognition, staff awards, etc. Developed opportunities for feature stories, print and… Show more Responsible for fulfilling the agency’s HR marketing, communications, and public relations activitiesand materials including publications, media relations, event marketing, web/social media contentfor potential funding, donors, and community members.Initiated print and broadcast media contacts; wrote and distributed news releases regardingprograms, services, special events, volunteer recognition, staff awards, etc. Developed opportunities for feature stories, print and broadcast interviews and public serviceannouncements, as appropriate. Ensures that the agency gets media coverage in bothtraditional and digital realms.Wrote, edited, and published external and internal newsletters and other collateral materials.Articulated the agency’s desired image and position, assuring consistent image and brandingboth internally and externally.Coordinated event planning logistics.Worked on the development and implementation of support materials and services including:-Annual Report-Visual display of outcome information for potential funders.-Community Impact data on the agency’s website.-Marketing material for business development, including key outcomes and return of investment of funders and donorsPerformed other duties as assigned. Show less

Dearborn, Mi

Worked on increasing patron visitation at recreation and park facilities via multiplemarketing efforts. Established marketing campaigns for Ford Community and Performing Arts Center, Dearborn Ice Skating Center, Mystic Creek Golf Course, Dearborn Hills Golf Course, and Camp Dearborn. Coordinated and helped create a website for the Dearborn Ice Skating Center - the first website in the DISC's 35 year history. Promoted department on social media accounts, and maintains social… Show more Worked on increasing patron visitation at recreation and park facilities via multiplemarketing efforts. Established marketing campaigns for Ford Community and Performing Arts Center, Dearborn Ice Skating Center, Mystic Creek Golf Course, Dearborn Hills Golf Course, and Camp Dearborn. Coordinated and helped create a website for the Dearborn Ice Skating Center - the first website in the DISC's 35 year history. Promoted department on social media accounts, and maintains social media accounts.Created a multi-platform social media campaign for the department.Updated/created advertisements for Detroit Wedding Day Magazine.Used Google Analytics to track progress of marketing efforts.Attended events and trade shows, distributing marketing materials.Collaborated on projects with marketing team.Utilized content management systems to update social media accounts.Responsible for updating and managing Facebook, Twitter, Instagram, Pinterest, and Google+ social media spaces.Responsible for increasing social engagement on social media platforms, and handling customer inquires.Utilized Hootsuite for social media campaigns.Created email blasts for 68,000+ subscribers via Mail Chimp.Updated department websites.Assisted intern with projects. Supervised intern, ensuring duties of intern are progressing in a time sensitive manner. Greeted guests and assists with guest inquiries when needed. Organized bi-weekly meeting with marketing team.Networked with external vendors to further promote rental facilities. Show less

Dearborn Heights, Mi

Worked as the sole secretary for a family owned and operated glass block/construction company. Answered office phone and took down customer information. Organized files and filled out contracts for clients.Sent emails, scanned documents, and uploaded documents to computer database system.Created and sent out letters.Coordinated owner's business and travel schedule.Coordinated schedules of crews and sales team.Created and organized sales lead/estimate… Show more Worked as the sole secretary for a family owned and operated glass block/construction company. Answered office phone and took down customer information. Organized files and filled out contracts for clients.Sent emails, scanned documents, and uploaded documents to computer database system.Created and sent out letters.Coordinated owner's business and travel schedule.Coordinated schedules of crews and sales team.Created and organized sales lead/estimate schedule.Fixed computers when required. Delivered windows to crew on site when required. Placed material orders and picked up material orders. Filed receipts. Handled office supply inventory. Performed general office duties. Show less

Northville, Mi

Worked on a spectrum of projects at the corporate client level.Managed multiple projects simultaneously.Researched and booked talent for live events. Took ownership of projects.Daily email and phone correspondence with clients to update them on the progress of their project. Constantly in correspondence with talent for events. Networked with clients, and external companies to make sure projects went according to plan. Tracked progress of all projects from start to… Show more Worked on a spectrum of projects at the corporate client level.Managed multiple projects simultaneously.Researched and booked talent for live events. Took ownership of projects.Daily email and phone correspondence with clients to update them on the progress of their project. Constantly in correspondence with talent for events. Networked with clients, and external companies to make sure projects went according to plan. Tracked progress of all projects from start to finish. Made suggestions to clients in relation to what their 'vision'​ for a project might be. Continuously monitored deadlines, and met deadlines.Produced script and visual layout of video projects.Explained the 'vision' of video layout to editors. Adjusted project to editors needs accordingly. Gave editors constructive criticism on commercial video projects. Worked in a team environment on video projects. Welcomed customers into the studio when needed. Assisted with DVD pick up when required. Performed general office duties when needed. Show less

Dearborn, Mi

Worked on editing sponsorship recaps and researching new potential sponsorship clients. Prepared materials for presentations.Cold-calling potential sponsors to find out more information about the company, including contact names and numbers. Worked cross-functionally on projects with all members of marketing department. Attended to guest inquires as needed. Engaged with guests as needed. Attended departmental meetings.Updated recap documents for sponsors.Learned… Show more Worked on editing sponsorship recaps and researching new potential sponsorship clients. Prepared materials for presentations.Cold-calling potential sponsors to find out more information about the company, including contact names and numbers. Worked cross-functionally on projects with all members of marketing department. Attended to guest inquires as needed. Engaged with guests as needed. Attended departmental meetings.Updated recap documents for sponsors.Learned about various marketing techniques and strategies. Worked directly with the Senior Account Executive on marketing projects. Edit sponsor recaps on PowerPoint. Took photos during sponsorship days at The Henry Ford.Researched potential sponsors for various projects at The Henry Ford.Compiled research into organized profiles and abstracts. Greeted and guide guests of The Henry Ford to attractions that they are interested in.Related to guests facts about The Henry Ford and its five major attractions when prompted. Guided guests to different displays in The Henry Ford Museum.Listened to all feedback when approached by guests and reports feedback to supervisors. Found solutions to all guest questions. Apprentice work involving eCommerce Development as well as Video Production Department developments. Stayed up-to-date on email correspondence via MS Outlook. Performed general office duties as assigned. Show less

Dearborn, Mi

Writer for the arts and entertainment section of paper. Resident videographer that covered local and national events.Edited footage for media presentations and for online readers.Covered the 2013 North American International Auto Show Detroit - both as a videographer and a photojournalist. Coverage was also featured in the UM-Dearborn Reporter.Covered Detroit Hair Wars 2013.Worked on a documentary focusing on first international entertainers to participate in Hair Wars… Show more Writer for the arts and entertainment section of paper. Resident videographer that covered local and national events.Edited footage for media presentations and for online readers.Covered the 2013 North American International Auto Show Detroit - both as a videographer and a photojournalist. Coverage was also featured in the UM-Dearborn Reporter.Covered Detroit Hair Wars 2013.Worked on a documentary focusing on first international entertainers to participate in Hair Wars. Entertainers were from Denmark and Norway. Covered the 2013 Detroit Grand Prix.Networked with a large variety of personalities, including international guests in the Metro Detroit area. Helped with webpage layout and format.Extensive work on local entertainment stories. Show less

Dearborn, Mi

Developed and maintained social media accounts and a documentary YouTube Mini-Series showcasing the program and graduates.-Updated and performed maintenance on Facebook page.-Launched and maintained Twitter account.Worked on advertisements that were distributed via email and as flyers.Kept up media relations with the advisory board, sponsors, and the students.Also resident photographer for the program.-Covered various events that involved the program and were sponsored… Show more Developed and maintained social media accounts and a documentary YouTube Mini-Series showcasing the program and graduates.-Updated and performed maintenance on Facebook page.-Launched and maintained Twitter account.Worked on advertisements that were distributed via email and as flyers.Kept up media relations with the advisory board, sponsors, and the students.Also resident photographer for the program.-Covered various events that involved the program and were sponsored by the program.Assisted the director with establishing meetings, and events.Assisted in creation of presentations, (including use of PowerPoint) as well as solving minor computer and technical issues. Created press releases.Updated program website content.Performed office duties.Assisted students in the program with assignments and general advice. Show less

Dearborn, Mi

Worked with the Honors Transfer Innovators Program at the University of Michigan-Dearborn to develop a Cultural Passport for students to experience culturally diverse institutions and events in Metro Detroit.Project Scope:"Our goal was to develop a cultural passport program that can be implemented at the University of Michigan-Dearborn, in which students, culture, and community come together. It is our hope that with the establishment and in-statement of this program, students… Show more Worked with the Honors Transfer Innovators Program at the University of Michigan-Dearborn to develop a Cultural Passport for students to experience culturally diverse institutions and events in Metro Detroit.Project Scope:"Our goal was to develop a cultural passport program that can be implemented at the University of Michigan-Dearborn, in which students, culture, and community come together. It is our hope that with the establishment and in-statement of this program, students can graduate from the university with a certificate of recognition at graduation, letting future employers know that these distinguished students understand the impact and relationships of culture and community."​Tasks Included:•Answering questions on what makes up a cultural experience.•Choosing 25 potential businesses to be a part of the passport.•Developing 5 areas of focus for the passport. These areas included food, performances, history, arts, and festivals. •Developing the infrastructure of the program.•Creating incentives for students to participate in the program.•Developing a prototype website for the passport. Used HTML knowledge to help create website.Skills demonstrated included:•Learning the interface of multiple website generators.•Communicating with stakeholders (including both the Assistant to the Provost, and the Provost of UM-Dearborn).•Communicating with project partners. •Setting deadlines, meeting deadlines.•Contacting other universities that had cultural passport programs and finding out what worked and what didn't work with their programs.•Researching different cultures as well as cultural coves in the Metro Detroit area.•Aiding in conducting surveys to find out what students on campus would like to see in a cultural passport. Show less

Bachelor Of Arts - Ba, Journalism And Film

Activities and Societies: Tau Sigma National Honors Society, Alpha Epsilon Rho Honor Society (Broadcasting Honors Society), Honors.

Associate Of Arts (A.A.), Telecommunications

Started College while in High School. Graduated Summa Cum Laude, and with Honors.