Elizabeth Serrano Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Alexandria, Va, Us

Alexandria, Va, Us

Chicago, Il, Us

- Analyzed membership trends and statistics to meet budget goals- Explored, developed and implement new opportunities for member engagement- Worked closely with staff and member leaders to design and implement strategies to advance equity, diversity, and inclusion objectives- Promoted and encouraged member participation in online communities and platforms- Grew and maintained an active presence on social media including Twitter, YouTube, and Facebook- Worked with various divisions and offices to execute scholarships program- Served as staff liaison to multiple member committees and groups- Enhanced and monitored growing mentoring program to support evolving leadership strategic objectives- Supported fundraising marketing and engagement efforts to increase contributed revenue- Supported multiple grants committees in promotion and administration of professional award grants- Actively monitored budget areas related to awards, marketing, and membership projects- Co-led Membership Cross Functional Team to support and advance association five-year plan

Evanston, Il, Us

- Processed membership sales and updates- Identified prospects and opportunities to increase membership- Collaborated with multiple departments to address member needs and concerns

Chicago, Il, Us

-Determined the appropriate mix of memberships to meet center budget goals and targets-Collaborated with YMCA Metro Membership, Operations, Marketing and center leadership teams to execute sales and marketing plans for the center-Identified and followed up on prospects and other opportunities to increase membership and converted prospects to members- Leveraged marketing resources and drives frequent/regular community, web and social media communications and engagement- Maintained website content (CMS software)- Provided tours to prospective members and executed on-service requests- Increased member connection and commitment to YMCA programs and services and ensured the member experience is consistent, integrated and aligned to YMCA goals- Provided leadership to ensure that front-desk operations and administration seamlessly facilitated membership engagement, acquisition, retention, and continuous improvement- Hired, developed, motivated and retained a committed team passionate about the YMCA’s mission and service to members

New York, Ny, Us

-Designed and printed program flyers and all promotional materials, for all branch-wide programming-Created and scheduled regular e-blasts (program registration, open houses and promotions)-Maintain and cultivate mailing lists for each program department-Created communication calendars and publicized information throughout the branch and on the website-Maintained active presence on social media sites (Facebook, Instagram, ----Twitter, LinkedIn, YELP, Trip Advisor, etc.), and developed short and long-range strategic plans for social media-Recruited, hired, trained, developed, evaluated and supervised membership staff-Monitored progress towards branch’s goals by running and reviewing all necessary reports-Followed up with prospects using the information call script, book appointments, give tours utilizing the needs analysis form and the feature/benefit/feedback system, and sold memberships according to the Y’s sales system-Followed up with cancelled members to determine reason for cancellation-Culture Cabinet Representative, leading culture and inclusion initiatives ensuring staff understands the YMCA mission

New York, Ny, Us

-Audited daily transactions from membership staff, including but not limited to: registration, cancellations, and membership freezes.-Manager on Duty during busy weekend shifts.-Enthusiastically greeted and welcomed everyone who entered the Branch with a smile, as soon as possible.-Scanned all members into the facility access system and ensured there was a photo on file for every member.-Provided hospitality with every interaction, in person and over the telephone.-Offered all guests and prospective members a tour of the facility.-Processed program registrations, with a focus on engagement in the programs.-De-escalated difficult situations according to Y standards and utilized the 4 A’s – Apologize, Ask, Acknowledge, Act.-Was knowledgeable of all facility and program offerings in order to provide information to members and prospective members.-Accurately processed all transactions in the AS400 database, including facility access.-Reconciled end of shift report for accurate cash handling.-Actively participated in designated meetings, training sessions, fund raising events, open houses, registration and special events.

New York, Ny, Us

-Enthusiastically greeted and welcomed everyone who entered the Branch with a smile, as soon as possible.-Scanned all members into the facility access system and ensured there was a photo on file for every member.-Provided hospitality with every interaction, in person and over the telephone.-Used the micro call script, for telephone inquiries, to make an appointment with the prospective member, and provide follow up information for the Sales Team.-Transfered membership inquiries to the Membership Sales & Engagement Director or Specialist, when available.-Offered all guests and prospective members a tour of the facility.-Use professional communication to engage constituents to the Y.-Processed program registrations, with a focus on engagement in the programs.-De-escalated difficult situations according to Y standards and utilized the 4 A’s – Apologize, Ask, Acknowledge, Act.-Was knowledgeable of all facility and program offerings in order to provide information to members and prospective members.-Accurately processed all transactions in the AS400 database, including facility access.-Reconciled end of shift report for accurate cash handling.-Answered the phone with a smile, in a friendly and inviting manner, using the standard YMCA greeting.-Actively participated in designated meetings, training sessions, fund raising events, open houses, registration and special events.

-Maintained the general email inbox and respond to emails in a timely manner-Provided administrative support (photocopy, answer phones, send out mail)-Read and evaluated incoming manuscripts-Wrote reader reports and drafted rejection letters-Answered phones

New York, New York, Us

Working with Paula Wiseman Books: -Sent author copies-Created flaps, front matter, back matter. -Evaluated manuscripts -Administrative Work-Applied for CIP data

New York, New York, Us

- Responded to permissions requests- Maintained data information workbooks- Sent orders domestically and over seas- Delivered books- Filed contracts

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Education record